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#215 Declan O’ Keeffe from Dec’s Pets: Innovative marketing strategies for pet brands
Manage episode 371301971 series 2855049
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Welcome to The Ecom Show, the podcast where we uncover the secrets of successful e-commerce entrepreneurs, marketers, and agencies. I'm your host, Daniel Budai, founder of Budai Media, a Klaviyo Platinum Partner retention marketing agency that has propelled over 159 e-commerce brands to extraordinary growth, generating a staggering $50 million+ in additional revenue.
Click on the link below to learn more about us:
https://www.thebudaimedia.com/
Today, we have a special guest joining us, Declan O'Keeffe, one of the founders of Dec's Pet Ltd, aka the friendliest pet store in Ireland. They’re a family-run specialist pet care retailer that started as a brick and mortar store in 2018 and pivoted to e-commerce during Covid. Declan is here with us to share the story of their transition, along with their commitment to social causes and unconventional marketing strategies that include the groundbreaking concept of pet vending machines scattered across the picturesque landscapes of Ireland.
Click on the link below to learn more about them:
In this episode we talk about:
✅ How they launched the ecommerce webstore after being a physical retailer in Ireland
✅The dynamics of running a family business
✅Why a content first approach is the best for brands in the pet niche
✅ Unique marketing channels from vending machines, to physical pet events
✅The potential for subscription based products in the pet industry
✅ Dec’s Pets marketing channels: email, Stamped.io, and other tools they use to increase customer lifetime value
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As a special thank you, we have also included the link to our 50-point checklist to help you audit your Klaviyo setup.
You can access it by clicking on the following link: https://www.thebudaimedia.com/email-cheatsheet
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Check out Declan’s go-to digital marketing podcast below:
https://open.spotify.com/show/4wv672O1RlbOtsGjtKtUYq
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