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#227 Debra LoFranco from De’Vora: Pet Expos & Other E-Commerce Strategies Beyond Online Ads
Manage episode 375160268 series 2855049
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Hey Budai Nation,
Welcome to The Ecom Show! I'm Daniel Budai, and I'm your host. As the founder of Budai Media, a leading retention marketing agency, I've helped over 160 e-commerce brands grow their revenue by a collective $60 million in just five years. This podcast is my way of giving back to the e-commerce community by creating a platform where leading entrepreneurs and marketers come together to share and discuss the latest trends, viewpoints, and learnings in the world of e-com.
Click on the link below to learn more about me and my agency
In this episode, I speak with Debra, the founder of the fast-growing pet brand De’Vora. We discuss her journey from launching her brand from the ground up to receiving media coverage from Good Morning America and earning the title of #2 boutique brand award at the Global Pet Expo, and unpack the USP of her scratch squares for dogs and cats that have been going viral for all the right reasons.
Unlike most other business owners, Debra has a unique approach to marketing and branding. Instead of focusing on fast customer acquisition channels like Facebook ads and Google, she’s invested in building long-term relationships by attending over 200 pet expos in person. This strategy has helped her land big deals with pet stores across the country and organically grow her brand.
Click on the link below to check her brand out:
Join us in this episode as we talk more about:
🐶Her inspiration behind starting the brand, and her journey so far.
🐶How De’Vora got featured on Good Morning America and other pet media outlets
🐶Debra’s learnings after attending over 200+ pet expos
🐶Tips on marketing a product that introduces a new product category
🐶How to deal with copycats & protect your brands intellectual property.
We hope you enjoyed this episode! If you did, we would be grateful if you could leave us a review on your favorite podcast platform. Your feedback helps us to continue providing you with top-notch content.
And in case you're looking to take your email marketing to the next level, we've got a treat for you. Check out our free ebook, "The Ultimate 100 Email Guide," packed with insider tips, expert insights, and 100 email templates that will help you skyrocket your success.
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https://www.thebudaimedia.com/top100-emails
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