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The Two Flavours of B2B
Manage episode 279059481 series 2833213
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There’s B2B, there’s B2C, and that’s all folks. Right?
Wrong.
You might never have thought of B2B in terms of ice cream, but believe it or not, there are distinct flavours out there (luckily not 31 - more like two!)
In this, our kick-off episode, Andrew explains what the different flavours of B2B are, how to work out which you are, and why understanding the difference is so important.
Whether you’re doing business with manufacturers and distributors, or selling products for business use, knowing what type of B2B you and your customers are will provide actionable insight into the kind of eCommerce offering you should provide.
Your ‘B2B flavour’ can (or should!) affect every aspect of your customer’s experience:
1. The way your website looks and its content
2. The type of online functionality you offer
3. The nature of your email marketing campaigns
In this episode you’ll also learn why a B2B eCommerce website might not always net you more sales, but can still dramatically increase your revenue. Understand how a personalised online experience can beautifully integrate with ‘punch-out’ capability for purchasers. Hear examples of small businesses with very complex business rules that their eCommerce platform must cater for.
At the end of the day, no matter what flavour your business is, “if you make it customer-focused, you can’t go wrong.”
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Connect with Andrew:
- Email – andrew.rogencamp@commercevision.com.au
- LinkedIn – https://www.linkedin.com/in/andrew-rogencamp-42b0141a/
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