Designing For Accessibility, Inclusivity, and Conversions – Ilana Davis

The Ecommerce Insights Show

In this episode, we talk to Ilana Davis, an independent ecommerce consultant and advocate for accessibility, inclusivity, and equality.

We talk about Ilana's flagship service, the Website Rescue, and how she communicates with clients who land in her inbox saying, "I want to improve my conversion rate...what should I do?"

After going back and forth on CRO philosophy and strategies, we dive into the importance of considering accessibility and inclusivity when you launch a new product or review your store design. Neglecting this topic is literally costing you money.

So, if you're looking for a playbook for auditing your site and identifying areas where you can make some small usability changes to drive a significant improvement in your conversion rate and revenue, this is the episode for you.

Here are a few resources that we covered:

1. Ilana's Website
2. Amani Coffee Company
3. Fetch Roasters
4. Answer The Public
5. Hair Love by Matthew Cherry

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to [e-mail]. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.