Growing Faster With Influencer Marketing – Taylor Lagace (Kynship)

The Ecommerce Insights Show

In this episode, we talk to Taylor Lagace, a Managing Partner at a fast-growing influencer marketing agency called Kynship.

We start off by talking about the polarizing nature of influencer marketing. Many people think that partnering with influencers is a great way to waste your marketing budget, while others have found it to be a fundamental source of traffic generation and conversions.

Taylor does a great job presenting a balanced case for why influencer marketing can be a great addition to your existing strategy, when it is done effectively. He also shares a ton of actionable advice for finding the right influencers to work with, setting up a test campaign to see if they are a good fit for your brand, and structuring a deal with the ones that you're interested in partnering with long-term.

This interview is packed with field-tested tactics and tool suggestions to help you stand up a high-functioning influencer marketing campaign in the next 90 days. So, if you're interested in a one-hour consulting session from one of the most notable experts in the space, you're going to want to make time for this episode.

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The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.