How To Retain Customers With Email And SMS Marketing - Joanne Coffey

The Ecommerce Insights Show

In this episode of The Ecommerce Insights Show, we sat down with Joanne Coffey, Head of Retention at Aisling Organic Cosmetics who is a data-driven email and SMS marketer. We talk about customer retention strategies and how they can help maximize growth for Direct-to-Consumer businesses.

In this episode, you'll learn about:

• What is the relationship between email and SMS
• How to use email and SMS in your marketing strategy
• The best tools and applications for email and SMS marketing
• The best way to put together an Ecommerce workflow that performs well
• What you should and should not do when it comes to email and SMS marketing

So if you are interested in customer retention strategies for Ecommerce brands, then this episode is for you.

Learn more about Joanne and her resources here:

• Visit the Aisling Organic Cosmetics website
• Follow Joanne on Twitter and TikTok
• Connect with Joanne on LinkedIn

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to [e-mail]. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.