Improving Your Conversion Rate and Your Mental Health – Nick Disabato (Draft)

The Ecommerce Insights Show

In this episode, we talk to Nick Disabato, the founder of an interaction design consultancy called Draft.

We kick things off by reviewing Nick's approach to conversion rate optimization and coerce him into sharing some actionable advice for Ecommerce leaders who are looking to spin up their own CRO function or are looking to bring on external help.

Then, we talk about one of Nick's latest projects, a book called Finding Clarity in Uncertainty, that focuses on helping you manage stress and protect your mental health more effectively – and become a better steward of your life and business in the process.

So, if you're looking for a systematic approach to improving your website performance or some guidance on how to be more intentional about self-care so that you can optimize your personal performance, this is the episode for you.

Here are a few resources that we covered:

1. Draft's Website
2. Draft's Case Studies
3. Nick's Trello Board Template
4. Draft Revise – Nick's Flagship Service
5. Interviewing Users by Steve Portigal
6. Finding Clarity in Uncertainty by Nick Disabato
7. Black Friday/Cyber Monday Bonanza

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to [e-mail]. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.