Why Brands Should Invest In Content Marketing - Kameron Jenkins

The Ecommerce Insights Show

In this episode of The Ecommerce Insights Show, we sit down with Kameron Jenkins, a digital marketer who specializes in content marketing and SEO. Kameron is currently the Content Lead at Shopify where she leads a team that focuses on audience growth and session growth on the plus and retail blogs. We talk about putting together content marketing strategies for ecommerce brands, how to build a team and everything else you need to get started with your own content marketing strategy.

In this episode, you'll learn about:

• Team structure, roles and budget for content marketing strategy
• Privacy concerns and cost per acquisition - investment in content marketing
• Distributing content efforts across TOFU/MOFU/BOFU for new brands
• Writing articles that will rank and drive traffic
• Minimum viable SEO for startups

So if you are interested in learning more about content marketing and SEO, then this episode is for you.

Learn more about Kameron and her resources here:

• Visit the Shopify website
• Listen to Kameron’s interview with Amanda Natividad
• Follow Kameron on Twitter
• Connect with Kameron on LinkedIn

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to [e-mail]. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.