Persistence And Focus With Dr. Travis Zigler The ECommerce Money Map podcast

Persistence and Focus with Dr. Travis Zigler

1+ y ago 28:00

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[00:01 - 07:33] Opening Segment

Introducing Dr. Travis to the show
Dr. Travis is an e-commerce entrepreneur and founder of I Love, whose mission is to heal 1 million dry eye sufferers
He and his wife Dr. Jenna Ziegler use the profits from ILA to fund free clinics in Jamaica and the US through their charity, Isla Cares Foundation
Dr. Travis specializes in Amazon PPC and helps businesses scale their business sales and increase brand clout
He has learned the importance of persistence and focus in order to be successful as an entrepreneur

[07:34 - 15:04] Mastering Amazon PPC: How to Scale Your Company with the 80/20 Principle

80/20 principle is important for laser focus
Best way to get email addresses is to solve a problem that your ideal client has
Focus on service and organically input products into the conversation
Speak in stories and become a good storyteller
Amazon PPC strategy should be focused on sponsored products and search ads

[15:05 - 22:21] Increase Your Brand Awareness and Become an Industry Leader with 80/20 Amazon PPC Strategy

Focus on the 80/20 of Amazon PPC
Differentiate your brand with unique branding
Focus on the top search terms in the search term report
Focus on solving one specific problem
Be persistent in driving Google Ads, blog posts, YouTube videos, Facebook videos, and a Facebook group
Become known as an industry leader

[22:22 - 28:00] Closing Segment

See the links below to connect with Dr. Travis

Quotes:

“If you only have one product, then obviously it's that product, but only focus on those search terms that are at the top of that search term report.” - Dr. Travis Zigler

“We're not the brand leader but the industry leader.” - Dr. Travis Zigler

Connect with Dr. Travis by visiting profitablepineapple.com.

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51 episodes