The Art of Conversion Rate Optimization with Martin Greif

The eCommerce Money Map Podcast

[00:01 - 06:57] Opening Segment

• Introducing Martin to the show
• Martin Greif is a conversion rate optimization expert, author, speaker, entrepreneur, and senior executive team leader
• He has 25 years of sales and marketing experience
• Conversion rate optimization is the process of increasing the percentage of people that take the desired action on a website
• Split testing is used to optimize conversion rates when there are enough conversions per day per device type and channel
• Micro conversions can be used as an alternative to macro conversions

[06:58 - 13:27] Conversion Rate Optimization: The Gift That Keeps on Giving

• Invest in conversion rate optimization before spending money on generating more traffic
• When someone lands on a webpage, they ask themselves three questions: "Am I in the right place?", "How do I feel about this?", and "What am I supposed to do here?"
• The biggest trust symbol is a phone number in the top right hand corner or a click to call mobile icon
• Make sure the add to cart button is obvious and any size/color questions don't blend into the background

[13:28 - 19:59] Understand Your Visitors' Journey with Analytics and Heat Mapping Tools

• Visitors are selfish when they come to a website and they're looking for a specific solution to their problem
• The visitor journey is all about understanding their motivations before they arrive
• Ask the three questions on every page: Am I in the right place? How do I feel about this? What am I supposed to do here?
• Make sure analytics are correct and use heat mapping tools to understand what visitors are looking at
• Focus on what will make visitors feel comfortable and move forward, not what you need as an entrepreneur

[20:00 - 23:11] Closing Segment

• See the links below to connect with Martin

Quotes:

“The visitor journey is probably one of the most important things that somebody has to figure out on their website before they design it.” - Martin Greif

“Conversion rate optimization is the gift that keeps on giving.” - Martin Greif

Connect with Martin by visiting www.conversionconference.com.

If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory.

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