The Art of Conversion Rate Optimization with Martin Greif
Manage episode 355226368 series 2943417
[00:01 - 06:57] Opening Segment
- Introducing Martin to the show
- Martin Greif is a conversion rate optimization expert, author, speaker, entrepreneur, and senior executive team leader
- He has 25 years of sales and marketing experience
- Conversion rate optimization is the process of increasing the percentage of people that take the desired action on a website
- Split testing is used to optimize conversion rates when there are enough conversions per day per device type and channel
- Micro conversions can be used as an alternative to macro conversions
[06:58 - 13:27] Conversion Rate Optimization: The Gift That Keeps on Giving
- Invest in conversion rate optimization before spending money on generating more traffic
- When someone lands on a webpage, they ask themselves three questions: "Am I in the right place?", "How do I feel about this?", and "What am I supposed to do here?"
- The biggest trust symbol is a phone number in the top right hand corner or a click to call mobile icon
- Make sure the add to cart button is obvious and any size/color questions don't blend into the background
[13:28 - 19:59] Understand Your Visitors' Journey with Analytics and Heat Mapping Tools
- Visitors are selfish when they come to a website and they're looking for a specific solution to their problem
- The visitor journey is all about understanding their motivations before they arrive
- Ask the three questions on every page: Am I in the right place? How do I feel about this? What am I supposed to do here?
- Make sure analytics are correct and use heat mapping tools to understand what visitors are looking at
- Focus on what will make visitors feel comfortable and move forward, not what you need as an entrepreneur
[20:00 - 23:11] Closing Segment
- See the links below to connect with Martin
Quotes:
“The visitor journey is probably one of the most important things that somebody has to figure out on their website before they design it.” - Martin Greif
“Conversion rate optimization is the gift that keeps on giving.” - Martin Greif
Connect with Martin by visiting www.conversionconference.com.
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46 episodes