Episode 37 – The World’s Most Ethical Bra with Stephanie Devine

The Ethical Business Podcast

Content provided by FairMarketeers - Good Business.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FairMarketeers - Good Business. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

6y ago

MP3•Episode home

Archived series ("Inactive feed" status)

When? This feed was archived on February 19, 2020 16:10 (4y ago). Last successful fetch was on July 25, 2019 13:08 (5y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

This week we had the formidable Stephanie Devine on the show. Stephanie’s determination and grit is unparalleled. We explored her journey from experiencing breast cancer and not being able to find a soft, organic cotton bra with no underwine to a force to be reckoned with as she doggedly attempted to create the world’s first zero waste bra.

Yes that’s right, a zero waste bra. That means, once you’ve done with it, it can be entirely composted.

The Very Good Bra is still taking pre-orders until 16 July 2018 so get in quick!

In this episode you’ll learn:

– What inspired Stephanie to go on this challenging journey

– All the places in the world she had to turn up in person to get the job done

– All about Tencel and why it’s the only material the could be used

– How to run an ethical crowed sourcing campaign

– The strategies Stephanie used to smash her Kickstarter goal in 48 hours

– The problems Stephanie has run into

– How exactly the bra is zero waste

– What’s next in this dream for Stephanie

Links mentioned in this episode:

– The Very Good Bra https://theverygoodbra.com/

– Cradle to Cradle https://www.c2ccertified.org/

– In the Beginning PR (Ethical PR) https://www.inthebeginningpr.com

Thanks for Listening!

Please subscribe to our show on iTunes or Stitcher.

39 episodes

#Business #Marketing #FairMarketeers - Good Business