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Impactful EV Event Strategy

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Manage episode 429110025 series 3296910
Content provided by EV Resource. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EV Resource or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The problem with the way we've been doing EV outreach at and with events is wrong! It’s expected, unoriginal, and easily forgettable.

And at the end of the day, how much impact will talking to 30 people (who don’t really care what you have to say and only approached out of curiosity), really make? Not that much. And, if you or your organization put down money for the privilege, then honestly, it was a mistake. But worse, you spent your time and resources to set up and be present, but not really effective.
Let’s be real, the mission that we all share, is to move progress forward and get more people driving more EVs. So our efforts have to be impactful. And that means that for or at events, what we do and how we do it has to engage with the attendees who are there… so how do we do this?
Well, that's what this episode is all about!
I'm giving real ideas, some proven, some well... off the top of my head that I have no idea if they'll work or not. But definitely something to think about.
—————————————
Mentioned in the show:
The 2024 Electric Vehicle Festival: www.electricvehiclefest.com
The 2024 Clean Fuels Summit: www.electricvehiclefest.com/summit
ZEV Tour: www.zevtour.com
—————————————
Patreon Supporters:
Director Tier - Rajeev Narayan, Andy Cooper
Executive Producer Tier - Christopher Lawrence, Dave Laansma
Producer Tier - Eric Weber, Tony Stuntz
If you would like to support the EV Resource Podcast, Magazine, Newsletter, and YouTube Channel, head over to Patreon and consider a monthly contribution. https://www.patreon.com/EVResource
—————————————
Life on Record: https://www.lifeonrecord.com
—————————————
Instead of mandatory membership fees or paywalls, I use advertising and affiliate connections to keep The EV Resource Podcast and The EV Resource Magazine free for all of you. There are a number of discount codes and deals for you as well! Please consider supporting the sponsors who make EV Resource possible:
https://www.ev-resource.com/deals
I also have on the webpage a small but growing collection of other products on Amazon that I recommend:
https://www.ev-resource.com/Shop
—————————————

Support the Show.

Connect with EV Resource on Social Media!
Facebook: https://www.facebook.com/evresource1
Instagram: https://www.instagram.com/ev_resource
Twitter: https://www.twitter.com/EV_Resource
Webpage: https://www.ev-resource.com
Email: hello@ev-resource.com

  continue reading

199 episodes

Artwork

Impactful EV Event Strategy

The EV Resource Podcast

13 subscribers

published

iconShare
 
Manage episode 429110025 series 3296910
Content provided by EV Resource. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EV Resource or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The problem with the way we've been doing EV outreach at and with events is wrong! It’s expected, unoriginal, and easily forgettable.

And at the end of the day, how much impact will talking to 30 people (who don’t really care what you have to say and only approached out of curiosity), really make? Not that much. And, if you or your organization put down money for the privilege, then honestly, it was a mistake. But worse, you spent your time and resources to set up and be present, but not really effective.
Let’s be real, the mission that we all share, is to move progress forward and get more people driving more EVs. So our efforts have to be impactful. And that means that for or at events, what we do and how we do it has to engage with the attendees who are there… so how do we do this?
Well, that's what this episode is all about!
I'm giving real ideas, some proven, some well... off the top of my head that I have no idea if they'll work or not. But definitely something to think about.
—————————————
Mentioned in the show:
The 2024 Electric Vehicle Festival: www.electricvehiclefest.com
The 2024 Clean Fuels Summit: www.electricvehiclefest.com/summit
ZEV Tour: www.zevtour.com
—————————————
Patreon Supporters:
Director Tier - Rajeev Narayan, Andy Cooper
Executive Producer Tier - Christopher Lawrence, Dave Laansma
Producer Tier - Eric Weber, Tony Stuntz
If you would like to support the EV Resource Podcast, Magazine, Newsletter, and YouTube Channel, head over to Patreon and consider a monthly contribution. https://www.patreon.com/EVResource
—————————————
Life on Record: https://www.lifeonrecord.com
—————————————
Instead of mandatory membership fees or paywalls, I use advertising and affiliate connections to keep The EV Resource Podcast and The EV Resource Magazine free for all of you. There are a number of discount codes and deals for you as well! Please consider supporting the sponsors who make EV Resource possible:
https://www.ev-resource.com/deals
I also have on the webpage a small but growing collection of other products on Amazon that I recommend:
https://www.ev-resource.com/Shop
—————————————

Support the Show.

Connect with EV Resource on Social Media!
Facebook: https://www.facebook.com/evresource1
Instagram: https://www.instagram.com/ev_resource
Twitter: https://www.twitter.com/EV_Resource
Webpage: https://www.ev-resource.com
Email: hello@ev-resource.com

  continue reading

199 episodes

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