What is Product Management? Evie Brockwell

The Everyday Agile Podcast

The Everyday Agile Podcast

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

about a year ago 42:54

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Evie helps Scale-ups and large Organisations to become really amazing at Product through coaching (teams or individuals) and consulting. In this conversation, Evie shares her journey from Booking.com to digital nomad, along with thoughts on what it takes to be a great Product Manager. https://www.linkedin.com/in/evie-brockwell/ https://eviebrockwell.com/ https://open.spotify.com/show/6H8XlcUYir9Ox9qN0zJrSy?si=354dddec6e334edc Chapters 00:00 - 00:25 Coming up 00:25 - 01:47 Who is Evie? 01:47 - 06:44 The journey into freelancing to suit a lifestyle you want to lead 06:44 - 07:53 What does Product management mean? 07:53 - 09:54 Does having a Product Manager working in a Project-focused organisation work? 09:54 - 11:05 How can someone navigate a lack of autonomy as a Product Manager? 11:05 - 13:05 What is a Product maturity model? 13:05 - 15:00 How do you measure the impact of a Product Manager? 15:00 - 18:10 What is continued optimisation? 18:10 - 21:49 How important is brand as a Product Manager? 21:49 - 25:26 What are your thoughts on Agile and the Agile community? 25:28 - 29:33 How do you navigate Linkedin? 29:33 - 32:18 What should organisations be focusing on outside of Product? 32:18 - 34:27 What is van life like? 34:27 - 38:29 What is the difference between a Product Manager and a Product Owner? 38:29 - 40:59 What ingredients would you recommend from the product kitchen? 41:00 - 42:40 Where can people get in touch? 42:40 - 42:53 Outro

44 episodes

#Tech #Jac Hughes

What is Product Management? Evie Brockwell

The Everyday Agile Podcast

published about a year ago

MP3•Episode home

44 episodes

#Tech #Jac Hughes

All episodes

The Everyday Agile Podcast

1
Experience Over Theory As A Scrum Master: Scott Hedges 35:35

6 days ago35:35

35:35

Welcome to the Everyday Agile Podcast. Scott Hedges is this week's guest. Scott helps agency founders build teams that run themselves so they can scale faster and finally step out of the day-to-day chaos. ▶︎Scott's socials https://www.linkedin.com/in/scott-a-hedges/ https://linktr.ee/scotthedges

The Everyday Agile Podcast

1
Delivery Matters As A Scrum Master: Dave Westgarth 45:26

13 days ago45:26

45:26

Welcome to the Everyday Agile Podcast. Dave Westgarth is this week's guest. Delivery professionals face unique challenges; balancing stakeholder expectations, maintaining Agile principles, and navigating ever-evolving tools like AI, all alongside delivering business results through their initiatives. Dave helps teams and leaders tackle these challenges head-on with a blend of practical expertise, proven strategies, and a commitment to continuous improvement.…

The Everyday Agile Podcast

1
The Difference Between Fractional And Freelance : Michael Gold 39:42

20 days ago39:42

39:42

Welcome to the Everyday Agile Podcast.Michael Gold is this week's guest. Michael is a Fractional PM & Strategic Operations Lead, he helps creative agencies and eLearning businesses untangle bottlenecks, streamline operations, and deliver high-stakes projects, without the overhead of a full-time hire.▶︎ Michael's socials / fractionalmichaelgold The Fractional Hub https://www.thefractionalhub.com/…

The Everyday Agile Podcast

1
1k Q&A - Scrum V Kanban, Agile Maturity and Business Insights 14:40

27 days ago14:40

14:40

Welcome to the Everyday Agile Podcast.This is a 1k subscriber Q&A.▶︎ Tickets to our conference https://www.tickettailor.com/events/notanotheragileconference/1579375

The Everyday Agile Podcast

1
How Agile Coaches Can Prove Their Value: Nicolas Brown 45:11

5 weeks ago45:11

45:11

Welcome to the Everyday Agile Podcast. Nicolas Brown is this week's guest. Nick is an experienced Business Agility Coach working within both public and private sectors as well as internal/client facing engagements. Nick is dedicated to helping teams and individuals adopt Agile ways of working by inviting leadership, teams and individuals to think about their work differently. Nick's Socials https://www.linkedin.com/in/nicolasjmbrown/…

The Everyday Agile Podcast

1
Agile In Agency Land: Harry Bailey 42:23

6 weeks ago42:23

42:23

Welcome to the Everyday Agile Podcast.Harry Bailey is this week's guest. With over two decades of experience as a strategist, agency owner, Agile coach, and software developer, Harry has worked at the intersection of technology, business, and creative problem-solving, from building solutions in the trenches of software development to scaling digital agencies.▶︎ Harry's Socials https://www.linkedin.com/in/harrybailey/▶︎Tickets to our conference https://www.tickettailor.com/events/notanotheragileconference/1579375…

The Everyday Agile Podcast

1
The Journey To Scrum Mastery: Jordan Gough 48:28

7 weeks ago48:28

48:28

Jordan has a vendetta against work being boring. He's a Scrum Master/Team Coach & Gamification Believer. People and Team first, Value-driven. Also, dad, geek and esports enthusiast. Late diagnosed ADHD. ▶︎Tickets to our conference https://www.tickettailor.com/events/notanotheragileconference/1579375 everydayagile.co.uk/…

The Everyday Agile Podcast

1
A Software Developer's View On Agile: Benjamin Coates 44:58

8 weeks ago44:58

44:58

Welcome to the Everyday Agile Podcast.Benjamin Coates is this week's guest. Wirral-based software engineer with over 14 years of industry experience spanning multiple companies including MPP Global, LivingLens and Medallia. Experienced in a range of roles from QA engineer to Principal Software Engineer.▶︎Benjamin's Socials https://www.linkedin.com/in/bgcoates-dotnet/query@bgcoates.net The Everyday Agile Podcast brings you interviews with Agile, Product, business and tech folk that will leave you with actionable and relevant advice. ▶︎ Watch the podcast on:https://www.youtube.com/@EverydayAgile▶︎ About Everyday Agile We might be little, but we’ve got great, big ideas – and lots of them. Transformative ideas that can make a massive difference to your business, your team and how things run. Revolutionary ideas that give our clients the tools they need to nail the basics, create problem-solving products and smash strategy out of the park. Metamorphic ideas that – okay, you get the point.https://everydayagile.co.uk/…

The Everyday Agile Podcast

1
30 Years Of Agile Experience Unlocked: Matt Stephenson 52:35

9 weeks ago52:35

52:35

Welcome to the Everyday Agile Podcast.Matt Stephenson is this week's guest. Matt is a senior technology leader, who specialises in helping businesses and business leaders unlock their full potential by shaping strategic clarity and operational effectiveness.▶︎ Matt's Socials and donation links. https://www.linkedin.com/in/mattstephenson71/▶︎Donation Links: https://www.hancsupport.com/get-involved/donatehttps://clatterbridgecharity.org/make-a-donation/https://donation.macmillan.org.uk/ The Everyday Agile Podcast brings you interviews with Agile, Product, business and tech folk that will leave you with actionable and relevant advice. ▶︎ Watch the podcast on:https://youtube.com/@everydayagile▶︎ About Everyday Agile We might be little, but we’ve got great, big ideas – and lots of them. Transformative ideas that can make a massive difference to your business, your team and how things run. Revolutionary ideas that give our clients the tools they need to nail the basics, create problem-solving products and smash strategy out of the park. Metamorphic ideas that – okay, you get the point.https://everydayagile.co.uk/…

The Everyday Agile Podcast

1
The Making Of A Good Scrum Master: Mandy Sunner 53:35

10 weeks ago53:35

53:35

Welcome to the Everyday Agile Podcast. Mandy Sunner is this week's guest. Mandy passionately advocates for agile and lean principles, helping organisations unlock their full potential. With a blend of business acumen and deep IT expertise, she is driven by human-centred design and a commitment to continuous improvement. Mandy's socials: https://www.linkedin.com/in/sunnermandy/ https://strongsuits.com/ The Everyday Agile Podcast brings you interviews with Agile, Product, business and tech folk that will leave you with actionable and relevant advice. ▶︎ Watch the podcast on: https://www.youtube.com/@EverydayAgile ▶︎ About Everyday Agile We might be little, but we’ve got great, big ideas – and lots of them. Transformative ideas that can make a massive difference to your business, your team and how things run. Revolutionary ideas that give our clients the tools they need to nail the basics, create problem-solving products and smash strategy out of the park. Metamorphic ideas that – okay, you get the point. https://everydayagile.co.uk/…

The Everyday Agile Podcast

1
Being A Scrum Master Is Easy ( Answering Reddit Questions ) 8:32

11 weeks ago8:32

8:32

I totally understand when guests have to cancel. What it does mean is that I’m let loose on my own. This week’s episode is me answering a few questions about Scrum on a Reddit thread I found. ▶︎ Send your community questions to hello@everydayagile.co.uk The Everyday Agile Podcast brings you interviews with Agile, Product, business and tech folk that you will leave with actionable and relevant advice. ▶︎ Watch to the podcast on: https://www.youtube.com/@EverydayAgile ▶︎ About Everyday Agile We might be little, but we’ve got great, big ideas – and lots of them.Transformative ideas that can make a massive difference to your business, your team and how things run. Revolutionary ideas that give our clients the tools they need to nail the basics, create problem-solving products and smash strategy out of the park. Metamorphic ideas that – okay, you get the point.https://everydayagile.co.uk Recorded and Produced by The Liverpool Podcast Studio…

The Everyday Agile Podcast

1
How To Market Your Small Business: Molly East 36:26

12 weeks ago36:26

36:26

Welcome to the Everyday Agile Podcast. If you're a freelancer struggling with marketing, this episode was made with you in mind, as Molly East is this week's guest. Molly is a freelance Marketing Manager at Kiosk UK. Molly's Socials: https://www.linkedin.com/in/molly-east-5a6a771bb/ https://www.kioskuk.co/ The Everyday Agile Podcast brings you interviews with Agile, Product, business and tech folk that you will leave with actionable and relevant advice. ▶︎ Watch to the podcast on: https://www.youtube.com/@EverydayAgile ▶︎ About Everyday Agile We might be little, but we’ve got great, big ideas – and lots of them. Transformative ideas that can make a massive difference to your business, your team and how things run. Revolutionary ideas that give our clients the tools they need to nail the basics, create problem-solving products and smash strategy out of the park. Metamorphic ideas that – okay, you get the point. https://everydayagile.co.uk/ Recorded and Produced by Liverpool Podcast…

The Everyday Agile Podcast

1
What Is An Engineering Manager? Michael Banner 45:51

13 weeks ago45:51

45:51

Welcome to the Everyday Agile Podcast. Michael Banner is this week's guest. Michael is a highly-focussed technical leader and software developer with 13 years of experience in bespoke application and web development for greenfield and legacy projects. Bringing academic and real-life leadership experience into the fold to help individuals and teams become exceptional in what they do. Michael's socials 👇🏻 https://www.linkedin.com/in/michael-banner/ Michael's Newsletter 👇🏻 https://themanagersmindset.substack.com/ ▶︎ Send your community questions to hello@everydayagile.co.uk The Everyday Agile Podcast brings you interviews with Agile, Product, business and tech folk that you will leave with actionable and relevant advice. ▶︎ Listen to the podcast on: https://open.spotify.com/show/0NGKLeWxDzmQyjzh6jKjO8 ▶︎ About Everyday Agile We might be little, but we’ve got great, big ideas – and lots of them. Transformative ideas that can make a massive difference to your business, your team and how things run. Revolutionary ideas that give our clients the tools they need to nail the basics, create problem-solving products and smash strategy out of the park. Metamorphic ideas that – okay, you get the point. https://everydayagile.co.uk/ Recorded and Produced by Liverpool Podcast…

The Everyday Agile Podcast

1
The Agile Recruiter: Sanches Clarke 52:40

14 weeks ago52:40

52:40

Welcome to the Everyday Agile Podcast. Sanches Clarke is this week's guest Sanches connects top Agile, Delivery, Product and Scrum Master talent with leading Product Led businesses within the Digital and Tech space. Sanches’s socials 👇🏻 https://www.linkedin.com/in/sanches-clarke ▶︎ Send your community questions to hello@everydayagile.co.uk The Everyday Agile Podcast brings you interviews with Agile, Product, business and tech folk that you will leave with actionable and relevant advice. ▶︎ Watch the podcast on: http://www.youtube.com/@EverydayAgile https://everydayagile.co.uk/ Recorded and Produced by Liverpool Podcast…

The Everyday Agile Podcast

1
What Is Agile Project Management? Jen Livesey 37:40

15 weeks ago37:40