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Kevin Wright on Bridging Brands to Esports Communities | Gamesquare Esports Inc. (CSE:GSQ)
Manage episode 312933286 series 3253347
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CSE's James Black chats with Kevin Wright, President of Gamesquare Esports Inc. (CSE:GSQ) to discuss the company's unique focus on the agency vertical in esports and how they are bridging the gap between global brands and growing gaming communities.
Here's an overview of what James and Kevin cover in this edition of the #HashtagFinance podcast:
0:00 - Introducing Kevin Wright and Gamesquare
1:50 - The state of esports in 2021
4:55 - The role of physical infrastructure in esports
8:30 - The Gamesquare business model - backed by Code Red and GCN
12:45 - Describing "brand safety"
13:55 - Why non-endemic brands are getting involved in esports
17:45 - Following the playbook from "traditional" professional sports
22:15 - Ninja and Apex Legends
23:30 - Kevin's background in programming and banking
27:30 - The wrap
About Gamesquare Esports
GameSquare Esports Inc. is an international gaming and esports company headquartered in Toronto, Canada. The Company is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. The acquisition of Code Red Esports Ltd. (“Code Red”), an esports talent agency, provided an initial foothold in Europe through its UK operations. Code Red represents leading on-screen talent, players and influencers and works with leading global brands to develop influencer campaigns and esports marketing strategies. GameSquare’s second acquisition of Reciprocity Corp. provides access to Asia, Latin America and North America. Its gaming and esports assets include: a CrossFire franchise in China that it owns with its partner LGD Gaming, a 40% interest in a League of Legends team that competes in Latin America, and, its wholly owned subsidiary corporation, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA.
Learn more about Gamesquare Esports at https://thecse.com/en/listings/technology/gamesquare-esports-inc
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