Adapt or Get Left Behind: The Changing Landscape of Business and the Speaker Industry with Leanne Christie

The Few With Boo

In this episode of The Few With Boo podcast, we have the pleasure of hosting Leanne Christie, a highly experienced speaker in the corporate business industry with over 20 years of expertise. Leanne brings a wealth of knowledge about the evolving landscape of keynote speeches and the challenges faced by speakers in capturing and maintaining audience engagement.
With the average duration of keynote speeches decreasing from an hour to 30-45 minutes, speakers are tasked with finding creative ways to keep their audience interested. Leanne shares insights on navigating this shift and emphasizes the importance of relevancy and effective communication in today's hybrid working environment.
The conversation also delves into the changing decision-making process within various industries, including the speaker industry, as a result of a lack of context and information overload. Leanne sheds light on the questions clients should ask themselves when briefing a speaker, highlighting the crucial need to define desired outcomes.
Leanne draws from her own experiences as a fighter pilot to explore the concept of controlling the controllable, looking ahead to anticipate changes, and the value of quality over quantity when it comes to information. She also discusses the impact of the pandemic on various sectors, such as sales, and emphasizes the importance of adapting and staying relevant.
Throughout the episode, Leanne shares valuable insights on the speaking industry, making a distinction between public platform speakers and professional corporate business speakers. She offers advice to buyers on how to discern between the two and stresses the significance of looking beyond demos and testimonials to assess a speaker's suitability.
Join us in this captivating episode as Leanne Christie takes us on a journey through the evolving world of keynote speeches, decision-making challenges, and the importance of action in creating a fulfilling life.
1. The changing landscape of keynote speeches - adapting to shorter durations and maintaining audience engagement.
2. The challenges of the decision-making process in various industries - navigating a lack of context and information overload.
3. Defining outcomes - the importance of asking the right questions in speaker briefings.
4. The value of relevancy and effective communication - in the current hybrid working environment.
5. Controlling the controllable and anticipating changes - lessons from Leanne's experience as a fighter pilot.
Learn more:
Visit The Few With Boo website to find additional resources, related episodes, and more valuable content from Leanne Christie: https://www.fewpodcast.com
Connect with Leanne Christie:
- Website: https://www.houseofo.com
- LinkedIn: https://au.linkedin.com/in/leanne-christie