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TFS#154 - Stefan Smulders Bootstrapped Expandi.io to Over $8 Million in ARR!
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Stefan Smulders is a highly accomplished SaaS entrepreneur and a recognized figure in the field of digital marketing. As the co-founder of Expandi.io, a cutting-edge LinkedIn automation software, he has made a significant impact on B2B lead generation for businesses.
He's known for bootstrapping Expandi.io to $6 million in ARR in just 18 months. He shares his expertise on podcasts and speaks at international events. His vision includes building a strong, independent team for the future.
Visit Stefan Smulders On His Socials!
nl.linkedin.com/in/smuldersstefan
instagram.com/stefan.smulders.83
twitter.com/smuldersstefan
Visit Expandi's Website To Learn More!
expandi.io
CHAPTERS:
0:00 - Introduction
02:02 - What Is Expandi.io?
06:57 - Stefan on Using His Socials for Inbound Marketing
11:08 - How Expandi Starts and How Stefan Acquires Customers
16:43 - Stefan on Inbound Marketing and Ebooks
18:17 - Stefan's Recommended Strategy for Acquiring Clients
21:07 - Handling Live Events on LinkedIn
25:56 - Stefan on Email Outreach
27:53 - Stefan on Handling Retentions
29:47 - Stefan's Strategy for Rapid Company Growth
31:08 - Tips on Growing Your Company
34:42 - Stefan on Andy's Company Transition Journey
39:11 - Gaining Traction Using Social Media Posts
41:26 - How Does Stefan's Company Achieve Rapid Growth?
46:01 - Building Your Own Authority Using Your Experience
47:17 - Creating Engaging LinkedIn Posts
48:37 - Converting LinkedIn Post Impressions into Potential Clients
51:10 - Does Stefan's Company Rely Only on LinkedIn?
53:06 - Expandi.io Roadmap
55:05 - Is There Money on LinkedIn?
56:14 - Expandi's Sales Service Side
56:47 - Market in Lead Generation Space
58:27 - Stefan's Advice on Approaching Potential Customers
59:46 - How Does Stefan Build His Team?
01:03:05 - Expandi.io's Most Popular Feature
01:04:35 - Stefan's Thoughts on AI, ChatGPT
01:05:37 - Learnings of Stefan Smulders in His Day-to-Day Life
01:06:22 - Connect with Stefan Smulders
01:08:35 - Outro
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