))
Want to sell out your workshops? Listen in! Guest Liz Fiedler
Manage episode 397385373 series 3422518
Content provided by Jeni Becht. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeni Becht or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this inspiring episode of the Floral Hustle podcast, Jeni interviews Liz Bidler of Sunny Mary Meadow, a successful flower farmer and podcaster. Liz shares her journey from an interest in floriculture in high school to building a thriving flower business and podcast. After facing personal challenges, including being widowed in 2020, Liz transformed her small farm stand into a profitable year-round business. The episode dives into various aspects of running a successful flower business, including workshops, newsletters, customer engagement, and unique business strategies.
Key Takeaways
- Overcoming Challenges: Liz's story is a testament to overcoming personal hardships and channeling passion into a successful business.
- Engaging with Customers: The importance of building a strong customer relationship through newsletters and exclusive offers.
- Workshops & Experiences: Workshops are a significant avenue for generating revenue and engaging customers, especially in floristry.
- Marketing Strategies: Liz emphasizes the importance of storytelling, authenticity, and leveraging social media and email marketing effectively
03:38 Balancing Nursing and Flower Business
04:04 Creating a Year-Round Business
04:47 The Importance of Focusing on One Thing
05:55 Successful Workshops and Events
06:54 Newsletters in Marketing
08:58 The Importance of Authenticity in Business
10:44 The Challenges of Growing Flowers in Minnesota
17:38 The Success of Stem Bars
201 episodes
Share
