How To Build And Franchise A Strong Restaurant Brand with Daniel Spinath from Crêpeaffaire

The Food Service Growth Show

The second episode of the Food Service Growth Show is here!
In this episode, Carl Jacobs, CEO of Apicbase sits down with Daniel Spinath, Founder of Crêpeaffaire. They discuss the challenges and strategies for developing a strong brand identity that can be rolled out broadly while remaining locally sensitive.
Daniel, who has experience in scaling up from two stores to multiple outlets, shares his insights on the difficulties he faced during the expansion process. He explains why it's crucial to differentiate between a group and a chain and why that distinction matters in the long run.
As the conversation progresses, Daniel and Carl delve into the importance of cultural fit when it comes to locations, staff, and partners. They emphasize the need for consistency in brand messaging and customer experience, while also recognizing the unique characteristics of each location.
One of the major challenges faced by restaurant owners today is the search for the holy grail in technology. Daniel and Carl discuss the various technological solutions available for streamlining operations and enhancing customer experience. They also touch upon the need to balance technological advancements with a human touch, especially in the food service industry.
Daniel shares his experience with implementing different technologies in his own business, including point-of-sale systems, customer feedback tools, and data analytics platforms. He emphasizes the importance of choosing the right technology partner who understands the unique needs of the food service industry.
Throughout the episode, Daniel shares practical tips and strategies for developing a strong brand identity that can be scaled up while remaining true to the local community. They stress the importance of investing in relationships with employees, customers, and partners and building a brand that reflects the values of the community it serves.
This episode is a must-watch for anyone interested in scaling up their food service business while maintaining a strong brand identity.
So grab your popcorn and get ready for another informative and engaging episode of the Food Service Growth Show!
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