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Saddles to Spirits: How Blake Johns Built an Award-Winning Bourbon Brand

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Manage episode 429141705 series 3037973
Content provided by Forbes Books and Joe Pardavila. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Forbes Books and Joe Pardavila or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week, Joe chats with Blake Johns, the founder of Smokeye Hill Whiskey, who shares the incredible story of his premium craft bourbon's meteoric rise. Blake recounts his journey from world champion equestrian to whiskey entrepreneur, detailing how his family's Arizona ranching heritage inspired the authentic brand story behind Smokeye Hill. The conversation delves into the challenges of entering the competitive spirits industry as a newcomer and the game-changing impact of unexpectedly winning Bourbon of the Year at the prestigious Ascot Awards. Blake offers insights into the complexities of scaling production in the bourbon industry while maintaining premium quality, and shares valuable entrepreneurial advice on taking risks and following one's passion. Listeners will gain a fascinating look at the craft spirits industry and the journey of creating an award-winning bourbon from scratch. Whether you're a whiskey enthusiast or an aspiring entrepreneur, this episode provides an intoxicating blend of family heritage, business strategy, and the pursuit of the perfect bourbon.
  continue reading

279 episodes

Artwork
iconShare
 
Manage episode 429141705 series 3037973
Content provided by Forbes Books and Joe Pardavila. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Forbes Books and Joe Pardavila or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week, Joe chats with Blake Johns, the founder of Smokeye Hill Whiskey, who shares the incredible story of his premium craft bourbon's meteoric rise. Blake recounts his journey from world champion equestrian to whiskey entrepreneur, detailing how his family's Arizona ranching heritage inspired the authentic brand story behind Smokeye Hill. The conversation delves into the challenges of entering the competitive spirits industry as a newcomer and the game-changing impact of unexpectedly winning Bourbon of the Year at the prestigious Ascot Awards. Blake offers insights into the complexities of scaling production in the bourbon industry while maintaining premium quality, and shares valuable entrepreneurial advice on taking risks and following one's passion. Listeners will gain a fascinating look at the craft spirits industry and the journey of creating an award-winning bourbon from scratch. Whether you're a whiskey enthusiast or an aspiring entrepreneur, this episode provides an intoxicating blend of family heritage, business strategy, and the pursuit of the perfect bourbon.
  continue reading

279 episodes

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