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Fragrance queen Hannah Drury invites us into the Aroma empire of Peppermint Grove
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Today we’re joined by the super talented and energetic fragrance queen Hannah Drury, who shares her inspiring journey as the founder of Peppermint Grove and Moss Street Fragrances. Hannah takes us from her early days of starting her humble business in her parents' house to growing it into the empire that it is today.
Finding her passion for business early on in life, Hannah studied business at uni while also working full time in a fragrance business. Her love for the world of fragrances was sparked, and combined with her experience in managing brands, she eventually took the leap into creating her own fragrance brand.
Seeing a gap in the market, where other fragrance brands’ vessels weren’t exactly aesthetically pleasing, Hannah determined to create something that was beautiful as well as functional. Her idea to bring the concept of personalisation into the home fragrance space was born, and Hannah's resilience and determination shine through as she talks about the early days of building her brand.
Building relationships can be crucial to the success of your business, and Hannah emphasises the importance of fostering strong connections with her factories, retailers and customers. We hear about her transition from wholesale into ecommerce following the COVID-19 pandemic, and how she navigated the learning curve of expanding into a brand new space. Hannah also talks about how moving online gave her the power to leverage digital marketing to build overall brand awareness.
Hannah is a true pioneer in her industry and shares so much wisdom on being clear on who you are, the value in what you have to offer and what sets you apart from your competitors. There’s no point in trying to emulate what someone else is doing - believing in your own unique strengths is what will support you in taking your business dreams to the next level.
If you’re starting up your own business, this conversation with Hannah has so many nuggets for you to takeaway and implement into your own business strategy for success.
Happy listening!
LINKS:
Connect with Hannah Drury:
Website: www.peppermintgrovefragrances.com
Instagram: @peppermintgrovefragrances
Connect with Alana and Sonia:
Website: https://www.myfounderhub.com/
Instagram: @myfounderhub
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