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From PR to handbags how Monica Upton from Vestirsi knows exactly what women want
Manage episode 381429220 series 3466530
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In today’s episode we dive into the world of entrepreneurship with a remarkable guest, Monica Upton, an entrepreneur extraordinaire, and the brilliant mind behind Vestirsi, a brand that specializes in high-quality, affordable leather goods. Throughout our conversation, we uncover key insights and advice for startups and businesses alike.
Monica's journey into entrepreneurship was no accident. Her formative years at Mecca taught her invaluable lessons about building a brand, understanding the importance of quality, and cultivating relationships. She share’s how her time at Mecca helped shape her entrepreneurial spirit and laid the foundation for her future endeavors.
The birth of Vestirsi came from a personal pain point – the quest for a high-quality, affordable leather bag. Monica recognized a gap in the market where women wanted luxury quality without breaking the bank. She shares her vision for Vestirs and how it addressed this demand by providing top-notch leather bags at accessible price points.
Every entrepreneur faces hurdles along the way. Monica discusses the challenges she encountered when launching Vestirsi, from sourcing quality materials in Italy to finding the right suppliers. Her candid insights shed light on the realities of starting a business, offering valuable advice for budding entrepreneurs.
Monica imparts three crucial lessons for startups and businesses. First and foremost, knowing your numbers is paramount. Understanding your costs, profit margins, and financial health is key to sustainable growth. Second, brand identity and a clear point of difference are vital in a crowded market. Finally, embrace failure as a learning opportunity. Fail fast, fail forward, and continually improve.
Monica Upton is an entrepreneur who's not only created a successful brand but continues to innovate and address consumer needs. She shares so much wisdom in this episode and we hope you enjoy listening to it as much as we enjoyed recording it!
LINKS:
Connect with Monica Upton
Website: shopvestirsi.com
Instagram: @shopvestirsi
Facebook: shopvestirsi
Connect with Alana and Sonia:
Website: https://www.myfounderhub.com/
Instagram: @myfounderhub
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