Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
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Content provided by Kallaway. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kallaway or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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15. Elizabeth Grojean | Baloo (weighted blankets)
Manage episode 270241772 series 2780304
Content provided by Kallaway. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kallaway or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Elizabeth Grojean is the Founder and CEO of Baloo.
Elizabeth bounced around several different industries before getting to where she is today. After graduating from University of Texas with a marketing degree, she held roles in politics, advertising, and finance before working for a startup tequila brand and ultimately in children’s book publishing at Scholastic. Throughout all her experiences, she still felt like she had a lot of untapped energy, drive and ambition to give that wasn’t being utilized. So she quit. She said she felt like a huge failure and decided to go to the one place in the world that she felt really good – Bali. When she got there, it was an unlock. She was able to get out of the typical corporate grind for productivity and reconnect with what made her joyful. That’s where she got the idea to start Baloo.
At Baloo, Elizabeth and her team sell weighted blankets, a proven remedy to help people that suffer from poor sleep and anxiety. While it remains unclear exactly why weighted blankets cause better and deeper sleep, it’s believed that weighted blankets mimic the memory of being bundled up in our mother’s arms, a comforting feeling that promotes relaxation. Baloo makes their blankets with glass microbeads and has rave reviews from their customers.
This was an inspiring interview that really highlighted how we don’t all have a straight line path to get to where we want to go and how passion and energy for great products that solve a real need can take you far.
Tune in to hear Elizabeth's story!
As a special offer, this founder is giving our listeners 10% off all weighted blankets. Use code “Founder” when checking out at balooliving.com to take advantage of the offer!
EPISODE TOPICS:
- (2:30) Baloo snapshot today
- (3:31) Background
- (8:40) Spark for idea
- (10:21) Weighted blanket benefits
- (11:16) Prototype creation
- (13:14) Product testing
- (17:12) Key customer segments
- (18:15) Long-term growth
- (19:19) Outside the box marketing tactics
- (20:53) Competition
- (22:20) Covid Impact
- (24:15) Manifesting the future
- (26:12) Health and wellness space
- (29:12) Bali living
- (32:33) Hiring
- (33:42) Mentor advice
- (36:47) Frustrating/validating moment
- (39:22) Advice to younger self
- (40:06) Biggest challenge today
- (43:50) Exciting trends
- (45:40) Morning routine
- (48:36) Favorite brands/products
- (50:52) Learning & resources
- (51:44) Elizabeth's startup manifesto
- (54:20) Elizabeth's founder nomination
Baloo - www.balooliving.com
- Follow Baloo (@balooliving) on Instagram
- Follow Elizabeth (@elizabethmanette) on Instagram // LinkedIn
- Elizabeth's learning and resource recommendations
The Founder - www.thefounderpod.com
55 episodes
Share
Manage episode 270241772 series 2780304
Content provided by Kallaway. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kallaway or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Elizabeth Grojean is the Founder and CEO of Baloo.
Elizabeth bounced around several different industries before getting to where she is today. After graduating from University of Texas with a marketing degree, she held roles in politics, advertising, and finance before working for a startup tequila brand and ultimately in children’s book publishing at Scholastic. Throughout all her experiences, she still felt like she had a lot of untapped energy, drive and ambition to give that wasn’t being utilized. So she quit. She said she felt like a huge failure and decided to go to the one place in the world that she felt really good – Bali. When she got there, it was an unlock. She was able to get out of the typical corporate grind for productivity and reconnect with what made her joyful. That’s where she got the idea to start Baloo.
At Baloo, Elizabeth and her team sell weighted blankets, a proven remedy to help people that suffer from poor sleep and anxiety. While it remains unclear exactly why weighted blankets cause better and deeper sleep, it’s believed that weighted blankets mimic the memory of being bundled up in our mother’s arms, a comforting feeling that promotes relaxation. Baloo makes their blankets with glass microbeads and has rave reviews from their customers.
This was an inspiring interview that really highlighted how we don’t all have a straight line path to get to where we want to go and how passion and energy for great products that solve a real need can take you far.
Tune in to hear Elizabeth's story!
As a special offer, this founder is giving our listeners 10% off all weighted blankets. Use code “Founder” when checking out at balooliving.com to take advantage of the offer!
EPISODE TOPICS:
- (2:30) Baloo snapshot today
- (3:31) Background
- (8:40) Spark for idea
- (10:21) Weighted blanket benefits
- (11:16) Prototype creation
- (13:14) Product testing
- (17:12) Key customer segments
- (18:15) Long-term growth
- (19:19) Outside the box marketing tactics
- (20:53) Competition
- (22:20) Covid Impact
- (24:15) Manifesting the future
- (26:12) Health and wellness space
- (29:12) Bali living
- (32:33) Hiring
- (33:42) Mentor advice
- (36:47) Frustrating/validating moment
- (39:22) Advice to younger self
- (40:06) Biggest challenge today
- (43:50) Exciting trends
- (45:40) Morning routine
- (48:36) Favorite brands/products
- (50:52) Learning & resources
- (51:44) Elizabeth's startup manifesto
- (54:20) Elizabeth's founder nomination
Baloo - www.balooliving.com
- Follow Baloo (@balooliving) on Instagram
- Follow Elizabeth (@elizabethmanette) on Instagram // LinkedIn
- Elizabeth's learning and resource recommendations
The Founder - www.thefounderpod.com
55 episodes
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Similar to The Founder
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
Kara Goldin, founder of Hint, sits down with today’s most fascinating entrepreneurs, disruptors, and change-makers for a no-holds-barred discussion of how they overcame long odds on the road to start-up success. Guests such as Guy Kawasaki (Apple, Canva), Julie Bornstein (The Yes, Stitch Fix), Mindy Grossman (WW), and Amy Errett (Madison Reed) share wisdom and anecdotes that will inspire you – and challenge you to think differently about achieving your goals. For more on the podcast as well ...
…
continue reading
The Scared Confident podcast inspires high-achievers to passionately pursue a Life of And. Host Tiffany Sauder shares lessons learned from the first 20 years of her career mixed with vulnerable, real-time reporting from her life, career, marriage, and parenting adventures today. Tiffany dives deep into the realities of a two-career family and passionately shares the journey to build the toolbox required to ‘have it all.’ This is a real and vulnerable space to break through the walls that fea ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
A daily show for everyone who works a regular job and wants to start an income-earning project on the side. In each episode, listeners will hear a different story of someone who's started a side hustle—along with what went well, how that person overcame challenges, and what happened as a result. The show is written and hosted by Chris Guillebeau, the New York Times bestselling author of The $100 Startup, The Happiness of Pursuit, and other books.
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The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
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continue reading
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