Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
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Content provided by Kallaway. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kallaway or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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32. Kenny Haisfield | Kenny Flowers (modern resort wear)
Manage episode 278467199 series 2780304
Content provided by Kallaway. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kallaway or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Kenny Haisfield is the Founder & CEO of Kenny Flowers.
Kenny grew up in Florida with the sounds of Jimmy Buffet music ringing through the yard. After studying economics and international relations in college, he ended up working as a customer experience consultant at IBM, traveling across the northeast to serve his clients. One day, after wearing his dad’s vintage Hawaiian shirt for the millionth time, he wondered why no one had modernized it for the current day consumer. He realized that as social media began to grow in popularity and people were taking more and more pictures on the weekends, guys couldn’t get away with having the same old shirt in every photo. When he saw that tropical and floral prints started to regain popularity, he knew that his calling was to reimagine island wear for the modern consumer. That’s when he went all-in to start Kenny Flowers.
Today at Kenny Flowers, Kenny and his team are on a mission to help you embrace that feeling of vacation each and every day. What started out as a floral printed short-sleeve button down shirt has quickly turned into a full line of his and hers modern resort wear. Their product line ranges from Hawaiian shirts and swim trunks to women’s swim suits and cover-ups and even matching couple’s sets. And the devil is in the details when it comes to their design - each of their flagship shirts are made in Bali with stitched lay-down collars, coconut buttons and a sunglasses loop in the front pocket to keep your shades secured. Kenny Flowers has been at it for the last 6 years and sees nothing but smooth sailing and high growth ahead.
Use code "Founder15" for 15% off all Kenny Flowers products.
Tune in to hear Kenny's story!
EPISODE TOPICS:
- (2:53) Kenny Flowers snapshot today
- (4:53) Background and founding story
- (11:40) Building customer loyalty
- (15:04) Ecommerce assumptions vs reality
- (17:15) Product feedback and iterations
- (21:52) Going from lifestyle business -> venture scale
- (25:12) Financial expectations
- (27:22) 10X growth
- (29:28) Manifesting the future
- (32:18) Future of DTC
- (34:19) Out of the box marketing tactics
- (41:00) What hasn't worked well
- (45:05) Hiring and culture
- (52:07) Kenny's wellness stack
- (59:50) Exciting trends
- (1:04:48) Kenny's startup manifesto
- (1:09:32) Kenny's founder nomination
Kenny Flowers - kennyflowers.com
- Follow Kenny (@kennyhaisfield // @khais3) on Instagram // Twitter
- Follow Kenny Flowers (@kennyflowers_) on Instagram // Twitter
- Kenny's content and learning recommendations
The Founder - www.thefounderpod.com
- Follow The Founder (@founderpodcast) on Instagram // LinkedIn // Twitter // Newsletter
Don't have time to listen to the full episode? Read the 5-minute version here
55 episodes
Share
Manage episode 278467199 series 2780304
Content provided by Kallaway. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kallaway or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Kenny Haisfield is the Founder & CEO of Kenny Flowers.
Kenny grew up in Florida with the sounds of Jimmy Buffet music ringing through the yard. After studying economics and international relations in college, he ended up working as a customer experience consultant at IBM, traveling across the northeast to serve his clients. One day, after wearing his dad’s vintage Hawaiian shirt for the millionth time, he wondered why no one had modernized it for the current day consumer. He realized that as social media began to grow in popularity and people were taking more and more pictures on the weekends, guys couldn’t get away with having the same old shirt in every photo. When he saw that tropical and floral prints started to regain popularity, he knew that his calling was to reimagine island wear for the modern consumer. That’s when he went all-in to start Kenny Flowers.
Today at Kenny Flowers, Kenny and his team are on a mission to help you embrace that feeling of vacation each and every day. What started out as a floral printed short-sleeve button down shirt has quickly turned into a full line of his and hers modern resort wear. Their product line ranges from Hawaiian shirts and swim trunks to women’s swim suits and cover-ups and even matching couple’s sets. And the devil is in the details when it comes to their design - each of their flagship shirts are made in Bali with stitched lay-down collars, coconut buttons and a sunglasses loop in the front pocket to keep your shades secured. Kenny Flowers has been at it for the last 6 years and sees nothing but smooth sailing and high growth ahead.
Use code "Founder15" for 15% off all Kenny Flowers products.
Tune in to hear Kenny's story!
EPISODE TOPICS:
- (2:53) Kenny Flowers snapshot today
- (4:53) Background and founding story
- (11:40) Building customer loyalty
- (15:04) Ecommerce assumptions vs reality
- (17:15) Product feedback and iterations
- (21:52) Going from lifestyle business -> venture scale
- (25:12) Financial expectations
- (27:22) 10X growth
- (29:28) Manifesting the future
- (32:18) Future of DTC
- (34:19) Out of the box marketing tactics
- (41:00) What hasn't worked well
- (45:05) Hiring and culture
- (52:07) Kenny's wellness stack
- (59:50) Exciting trends
- (1:04:48) Kenny's startup manifesto
- (1:09:32) Kenny's founder nomination
Kenny Flowers - kennyflowers.com
- Follow Kenny (@kennyhaisfield // @khais3) on Instagram // Twitter
- Follow Kenny Flowers (@kennyflowers_) on Instagram // Twitter
- Kenny's content and learning recommendations
The Founder - www.thefounderpod.com
- Follow The Founder (@founderpodcast) on Instagram // LinkedIn // Twitter // Newsletter
Don't have time to listen to the full episode? Read the 5-minute version here
55 episodes
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Similar to The Founder
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
Kara Goldin, founder of Hint, sits down with today’s most fascinating entrepreneurs, disruptors, and change-makers for a no-holds-barred discussion of how they overcame long odds on the road to start-up success. Guests such as Guy Kawasaki (Apple, Canva), Julie Bornstein (The Yes, Stitch Fix), Mindy Grossman (WW), and Amy Errett (Madison Reed) share wisdom and anecdotes that will inspire you – and challenge you to think differently about achieving your goals. For more on the podcast as well ...
…
continue reading
The Scared Confident podcast inspires high-achievers to passionately pursue a Life of And. Host Tiffany Sauder shares lessons learned from the first 20 years of her career mixed with vulnerable, real-time reporting from her life, career, marriage, and parenting adventures today. Tiffany dives deep into the realities of a two-career family and passionately shares the journey to build the toolbox required to ‘have it all.’ This is a real and vulnerable space to break through the walls that fea ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
A daily show for everyone who works a regular job and wants to start an income-earning project on the side. In each episode, listeners will hear a different story of someone who's started a side hustle—along with what went well, how that person overcame challenges, and what happened as a result. The show is written and hosted by Chris Guillebeau, the New York Times bestselling author of The $100 Startup, The Happiness of Pursuit, and other books.
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The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
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