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Content provided by Kallaway. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kallaway or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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43. Carly Bigi | Laws of Motion (custom womenswear)
Manage episode 285094853 series 2780304
Content provided by Kallaway. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kallaway or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Carly Bigi is the Founder & CEO of Laws of Motion.
Carly is a first-time founder who launched Laws of Motion while studying for her MBA at Columbia University.
Laws of Motion is flipping the apparel industry on its head by providing access to data-driven custom womenswear. Contrary to the standard sizing offered by most apparel brands, Laws of Motion uses your personalized measurements and a robust dataset of 10,000 other women to create perfect fitting clothes. Today, they go-to-market with 144 micro-sizes to serve every customer shape and size. When Covid hit in early March 2020, Laws of Motion shut down their popular apparel line and repurposed the entire company to make PPE. They donated 1M masks and delivered 2.4M gowns / 2M shoe covers to help frontline healthcare workers fight the pandemic.
Get 15% off Laws of Motion with code "Kallaway15"
Tune in to hear Carly’s story!
EPISODE TOPICS
- Sections
- (3:20) – The Origin Story
- (7:13) – The Build
- (31:17) – The Founder
- (39:41) – The Brainstorm
- Topics
- (2:33) Carly’s background
- (3:20) What is Laws of Motion
- (4:05) Approach to MBA
- (6:25) Bootstrapping vs funding
- (7:013) What was the market opportunity that others missed?
- (10:23) Biggest doubts/assumptions in the early days
- (12:13) Where did the name Laws of Motion come from?
- (12:43) Laws of Motion customer journey
- (13:44) Avoiding the inventory problem
- (16:02) Building a custom factory
- (17:04) What hasn’t worked with Laws of Motion
- (19:01) The 3 levers of IP for Laws of Motion
- (20:16) Covid impact and shifting to PPE
- (23:48) Laws of Motion product line
- (24:55) 10X growth
- (26:03) Manifesting the future for Laws of Motion
- (27:05) Hiring
- (29:33) Startup Manifesto
- (31:17) Advice to younger self
- (32:43) Needle mover habit
- (37:48) Carly’s wellness stack
- (35:08) Personal operating system
- (39:41) The Brainstorm – Improving longevity, designing a new umbrella from the ground up and encouraging more entrepreneurship
Watch this episode on YouTube
Laws of Motion – lawsofmotion.com
- Follow Laws of Motion on Instagram
- Follow Carly on Twitter // Instagram
- Carly's content and learning recommendations
The Founder - www.thefounderpod.com
- Follow The Founder (@founderpodcast) on Twitter // Instagram // Newsletter
Don't have time to listen to the full episode? Read the 5-minute version here
55 episodes
Share
Manage episode 285094853 series 2780304
Content provided by Kallaway. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kallaway or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Carly Bigi is the Founder & CEO of Laws of Motion.
Carly is a first-time founder who launched Laws of Motion while studying for her MBA at Columbia University.
Laws of Motion is flipping the apparel industry on its head by providing access to data-driven custom womenswear. Contrary to the standard sizing offered by most apparel brands, Laws of Motion uses your personalized measurements and a robust dataset of 10,000 other women to create perfect fitting clothes. Today, they go-to-market with 144 micro-sizes to serve every customer shape and size. When Covid hit in early March 2020, Laws of Motion shut down their popular apparel line and repurposed the entire company to make PPE. They donated 1M masks and delivered 2.4M gowns / 2M shoe covers to help frontline healthcare workers fight the pandemic.
Get 15% off Laws of Motion with code "Kallaway15"
Tune in to hear Carly’s story!
EPISODE TOPICS
- Sections
- (3:20) – The Origin Story
- (7:13) – The Build
- (31:17) – The Founder
- (39:41) – The Brainstorm
- Topics
- (2:33) Carly’s background
- (3:20) What is Laws of Motion
- (4:05) Approach to MBA
- (6:25) Bootstrapping vs funding
- (7:013) What was the market opportunity that others missed?
- (10:23) Biggest doubts/assumptions in the early days
- (12:13) Where did the name Laws of Motion come from?
- (12:43) Laws of Motion customer journey
- (13:44) Avoiding the inventory problem
- (16:02) Building a custom factory
- (17:04) What hasn’t worked with Laws of Motion
- (19:01) The 3 levers of IP for Laws of Motion
- (20:16) Covid impact and shifting to PPE
- (23:48) Laws of Motion product line
- (24:55) 10X growth
- (26:03) Manifesting the future for Laws of Motion
- (27:05) Hiring
- (29:33) Startup Manifesto
- (31:17) Advice to younger self
- (32:43) Needle mover habit
- (37:48) Carly’s wellness stack
- (35:08) Personal operating system
- (39:41) The Brainstorm – Improving longevity, designing a new umbrella from the ground up and encouraging more entrepreneurship
Watch this episode on YouTube
Laws of Motion – lawsofmotion.com
- Follow Laws of Motion on Instagram
- Follow Carly on Twitter // Instagram
- Carly's content and learning recommendations
The Founder - www.thefounderpod.com
- Follow The Founder (@founderpodcast) on Twitter // Instagram // Newsletter
Don't have time to listen to the full episode? Read the 5-minute version here
55 episodes
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Similar to The Founder
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
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…
continue reading
Business tips for startups by proven entrepreneurs
…
continue reading
A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
The Scared Confident podcast inspires high-achievers to passionately pursue a Life of And. Host Tiffany Sauder shares lessons learned from the first 20 years of her career mixed with vulnerable, real-time reporting from her life, career, marriage, and parenting adventures today. Tiffany dives deep into the realities of a two-career family and passionately shares the journey to build the toolbox required to ‘have it all.’ This is a real and vulnerable space to break through the walls that fea ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Welcome to The Clever Investor Show, where your host, Cody Sperber, a seasoned real estate investor and educator, becomes your definitive source for everything in real estate investing and entrepreneurship. Each episode features conversations with giants in the industry like Grant Cardone, known for his real estate investor status; Wes Watson, sharing strategies for success; Eric Spofford, focusing on business growth and niche real estate markets; Pace Morby, a creative financing expert; and ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
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Go offline with the Player FM app!
Go offline with the Player FM app!
