83: How One Brand Is Taking Advantage of the Changing Fitness Industry Landscape, with Mayweather Boxing + Fitness CEO James Williams

The Franchise Story Podcast

Content provided by Brian Holmes and Erik VanHorn, Brian Holmes, and Erik VanHorn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Holmes and Erik VanHorn, Brian Holmes, and Erik VanHorn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

4+ y ago 32:30

MP3•Episode home

Stories from Franchisees & Founders

In this episode, Brian talks with James Williams, co-founder of the Mayweather Boxing + Fitness concept. James has been serving as the brand’s CEO since their inception in 2017. Previously, James was a co-founder and Principal at Ivy Venture Partners, where he partnered with Floyd Mayweather and Beyoncé to develop each of their various business ventures. He is a former strategy consultant at premier global consulting firm, Bain & Company; and a former corporate lawyer at the global Magic Circle law firm, Clifford Chance.

James talks about the Mayweather Boxing + Fitness’ attractive and highly competent business model and how the brand has been navigating the COVID-19 situation. In order to create a successful, celebrated-back business, James believes you need two things: “Authenticity to the person.. and the operating team behind it who really has the experience and expertise in that industry.”

James also shares how the brand has been able to capitalize on the redefined, competitive landscape for the fitness industry. The most important aspect for James? “Well-capitalized operators with a clear strategy to target the new consumer demands in the fitness industry.”

Tune in to hear more of James’ franchise story and pick up nuggets of wisdom that will equip us in our business journey.

What we talk about:

James’ career before franchising and what lead him to become a franchise owner
Jumping the learning curve in franchising
Staffed up too quickly
Floyd Mayweather’s vital part in the business model
The brand and its marketing
The fitness programming
Integrated uses of technology
Navigating through the COVID-19 situation
The challenge in financing
The bigger goal with the brand
Taking advantage of the implications of COVID-19

What we mention:

101 episodes

#Trading #Entrepreneurship #Investing #Lifestyledesign #Smallbusiness #Entrepreneur Interviews #Brian Holmes and Erik VanHorn #Brian Holmes #Erik VanHorn #Business #Entrepreneur #Franchise #Franchisors