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How to Go From Best-Kept-Secret to The One Who Wrote the Book in just 30 Days with Steve Gordon

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Manage episode 330949886 series 2534773
Content provided by Jen Lehner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jen Lehner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Steve Gordon is a 2-time entrepreneur, bestselling author of 5 books, including “Unstoppable Referrals”, and his latest book, “The Magnetic Author Method”. He's interviewed over 185 world-class entrepreneurs on “The Unstoppable CEO Podcast.” Steve and his team help smart entrepreneurs go from being the best-kept-secret in their industry to being "The Person Who Wrote the Book" in 30 Days. In this episode, Steve shares
  • Why a business owner/entrepreneur should write a book
  • Why it’s OK if someone else has written the book that you should have written
  • Why writing a book is a must in this age of commoditization
  • How not to give away all of your secrets for free
  • Why the textbook model won’t work for your business
  • How transformational books lead to business
  • The three types of books
  • The best way to launch your book
  • How to leverage your book to get speaking gigs

  continue reading

86 episodes

Artwork
iconShare
 
Manage episode 330949886 series 2534773
Content provided by Jen Lehner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jen Lehner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Steve Gordon is a 2-time entrepreneur, bestselling author of 5 books, including “Unstoppable Referrals”, and his latest book, “The Magnetic Author Method”. He's interviewed over 185 world-class entrepreneurs on “The Unstoppable CEO Podcast.” Steve and his team help smart entrepreneurs go from being the best-kept-secret in their industry to being "The Person Who Wrote the Book" in 30 Days. In this episode, Steve shares
  • Why a business owner/entrepreneur should write a book
  • Why it’s OK if someone else has written the book that you should have written
  • Why writing a book is a must in this age of commoditization
  • How not to give away all of your secrets for free
  • Why the textbook model won’t work for your business
  • How transformational books lead to business
  • The three types of books
  • The best way to launch your book
  • How to leverage your book to get speaking gigs

  continue reading

86 episodes

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