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Super Simple Strategies for Turning Website Visitors into Customers with Greg Merrilees

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Manage episode 442992570 series 2534773
Content provided by Jen Lehner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jen Lehner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, I sat down with Greg Merrilees, the founder and director of Studio 1 Design, a leading web design and branding agency. In this episode, you’ll learn:

💻 The Power of Conversion-Focused Design: Greg explains the shift from traditional brochure websites to marketing-driven designs that guide visitors based on their intent.

💻 Key Elements of a High-Converting Website: Greg and I discuss why it’s important to cater to cold, warm, and hot visitors by offering lead magnets, clear pathways, and personalized messaging.

💻 Website Audit Insights: Greg highlights common website mistakes and shares practical solutions to improve clarity, user experience, and conversions.

💻 The Role of AI in Website Design: Greg talks about how AI tools can enhance website efficiency, streamline processes, and help identify unique selling propositions.

💻 Pop-Ups, Auto-Play Videos, and More: We dive into the best practices for pop-ups and why autoplay videos can hurt your conversion rates.

💻 Real-Life Case Studies: Greg shares some of his favorite success stories, including how Evan Marc Katz tripled his opt-in rates with just a simple website tweak.

Whether you're a seasoned entrepreneur or just starting out, Greg's insights will give you the tools you need to create a high-performing, conversion-driven website.

  continue reading

88 episodes

Artwork
iconShare
 
Manage episode 442992570 series 2534773
Content provided by Jen Lehner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jen Lehner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, I sat down with Greg Merrilees, the founder and director of Studio 1 Design, a leading web design and branding agency. In this episode, you’ll learn:

💻 The Power of Conversion-Focused Design: Greg explains the shift from traditional brochure websites to marketing-driven designs that guide visitors based on their intent.

💻 Key Elements of a High-Converting Website: Greg and I discuss why it’s important to cater to cold, warm, and hot visitors by offering lead magnets, clear pathways, and personalized messaging.

💻 Website Audit Insights: Greg highlights common website mistakes and shares practical solutions to improve clarity, user experience, and conversions.

💻 The Role of AI in Website Design: Greg talks about how AI tools can enhance website efficiency, streamline processes, and help identify unique selling propositions.

💻 Pop-Ups, Auto-Play Videos, and More: We dive into the best practices for pop-ups and why autoplay videos can hurt your conversion rates.

💻 Real-Life Case Studies: Greg shares some of his favorite success stories, including how Evan Marc Katz tripled his opt-in rates with just a simple website tweak.

Whether you're a seasoned entrepreneur or just starting out, Greg's insights will give you the tools you need to create a high-performing, conversion-driven website.

  continue reading

88 episodes

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