It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Launching in a time of turmoil, with Semafor CEO Justin B Smith
MP3•Episode home
Manage episode 371193049 series 3406922
Content provided by Chris Stone and New Statesman Media Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Stone and New Statesman Media Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Bron Maher speaks to Semafor CEO Justin B Smith who explains the news startup's launch strategy.
Semafor launched in October last year promising to be the news outlet for the "200 million people who are college educated [and] read in English”.
Nine months on, chief executive Justin B Smith explains to Press Gazette that, while it still wants that audience, in the nearer term Semafor is going to look more like a luxury brand.
Smith also tells the Future of Media Explained podcast why he won't be spending Semafor's millions in the bank any time soon - and how the brand's signature yellow colour harkens to the grandeur of Chinese emperors.
A month after Semafor launched, Press Gazette mapped their global audience. See the map here: https://pressgazette.co.uk/north-america/semafor-global-coverage-mapped/
Hosted on Acast. See acast.com/privacy for more information.
76 episodes
MP3•Episode home
Manage episode 371193049 series 3406922
Content provided by Chris Stone and New Statesman Media Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Stone and New Statesman Media Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Bron Maher speaks to Semafor CEO Justin B Smith who explains the news startup's launch strategy.
Semafor launched in October last year promising to be the news outlet for the "200 million people who are college educated [and] read in English”.
Nine months on, chief executive Justin B Smith explains to Press Gazette that, while it still wants that audience, in the nearer term Semafor is going to look more like a luxury brand.
Smith also tells the Future of Media Explained podcast why he won't be spending Semafor's millions in the bank any time soon - and how the brand's signature yellow colour harkens to the grandeur of Chinese emperors.
A month after Semafor launched, Press Gazette mapped their global audience. See the map here: https://pressgazette.co.uk/north-america/semafor-global-coverage-mapped/
Hosted on Acast. See acast.com/privacy for more information.
76 episodes
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