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026 How easy is it for People to Buy From You
Manage episode 386723024 series 3532294
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In this week’s episode I’m asking the question: How easy is it for people to buy from you?
If you know that you're doing a good job, if you really care about what you're doing, then there’s no reason why people shouldn’t want to come and buy from you, unless you are putting obstacles in the way?
I share nine ways to make sure that the right people find you and buy from you as easily and smoothly as possible:
- Do you assume that people know what you do, and what products and services you sell?
- Are you communicating in the right way with your customers? Do your people feel like you're in their head and talking directly to them?
- Are you providing all the relevant information that someone needs in order to buy from you?
- Are you clear on your pricing? Be that person that puts their prices out there, be transparent and confident about it.
- What about your buying process? How easy and simple is it to make a purchase?
- Are you actually sharing your products and services with people? Or are you the world's best kept secret?
- So you sense-check what you do? It’s simple, be ethical in everything you do.
And finally I’m challenging you to ask your clients and audience for feedback. Be brave, get fresh eyes on your website and offers and ask people ‘How easy is it to buy from you?’
Lucy Rennie Resources:
- https://www.iamlucyrennie.com - free downloadable resources, other episodes and free downloadable resources
- Join my mailing list - https://www.iamlucyrennie.com/podcast
- Buy my book here - https://go.lrcomms.co.uk/book
I would love to invite you to come and join me and lots of other small business owners like you in my FREE Facebook group: https://www.facebook.com/groups/CommunicatewithPurpose
Resources
- Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop
- https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy.
- Buy my book here
- Join me in my membership The Future-Proof Club here -
- The Future-Proof Club
- Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening
- Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme
Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook
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