Building a Large and Loyal Audience with Jen + Yvonne of Simple Germany

The Germany Expat Business Show

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I stumbled across Jen and Yvonne of Simple Germany through their YouTube channel, and boy am I glad I did!
Jen was born and raised in Guatemala and sought better quality of life due to LGBTQ+ rights and security concerns. Yvonne was raised in Germany but always wanted to explore the world and worked for many years on a cruise ship (side note: This is the second Germany Expat Business Show guest that worked on a cruise ship!)
Jen and Yvonne met in Düsseldorf where they became partners in life and business. Together they became the founders of Simple Germany where they create English content to empower internationals to settle into life in Germany more smoothly.
They’ve got some eye popping stats including: A devoted following of 55k YouTube subscribers, 15k newsletter subscribers, 3M Annual website visitors and 1k happy customers

In our conversation we talked about:

• How their own experiences as immigrants and a native German led to the creation of Simple Germany.
• How they were able to leave their corporate jobs in 2022 to focus full-time on Simple Germany after starting it in 2020.
• Their business model which primarily relies on affiliate sales.
• How they build trust through YouTube and SEO efforts, emphasizing authenticity and human connection.
• Content creation on Simple Germany has evolved into inspiring stories of successful immigration to Germany, providing hope and empowerment to others.
• How through Simple Germany Jen and Yvonne aim to inspire people to realize that a life abroad is possible and that they have control over making positive changes for a better life.
• How they ventured into creating digital products like templates and e-books to offer more detailed resources to their audience.
• The challenges of finding the right e-commerce platform in Germany, particularly with regards to European regulations like displaying final prices including VAT and variable VAT rates.
• How and why they ended up getting married three times in Germany!

You can find this episode and all episodes as well as show notes for each at www.eleanormayrhofer.com/podcast
Starting or running a business in Germany as a foreigner? Already running an online business in Germany as an expat? Wanting to grow your German-based business? Working as a freelancer in Germany? You'll love my guide with over 30 resources for expat business owners in Germany.
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Chapters

1. Building a Large and Loyal Audience with Jen + Yvonne of Simple Germany (00:00:00)

2. Expat Business Owners in Germany (00:00:03)

3. Building Trust and Inspiring Transformation (00:11:57)

4. Navigating Life as an Expat (00:18:28)

5. Building an International Online Community (00:30:27)

6. Slack vs Discord for Community Building (00:34:38)

7. Challenges of Running an Online Business (00:40:43)

8. Marriage Process in Germany (00:46:09)