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The Brand Lounge Podcast is the home of unfiltered conversations about big topics for small businesses. Practical advice for ambitious business owners or start ups looking to achieve their BFGs (big flipping goals) with honesty and humour always. Paired with insightful Brand Stories to showcase the hundreds of ways that businesses are started, and the challenges and successes along the way. Supported with an online community in the form of a Facebook group The Brand Lounge with Shadowcat Cre ...
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show series
 
Author of No BS Strategy, Alex M H Smith, rejoined me on Ditching Hourly to help define a very important word that few business people understand correctly. Chapters (00:00) - Introduction and Welcome (00:11) - Guest Introduction: Alex Smith (01:30) - Understanding Business Strategy (02:02) - The Misunderstood Concept of Value (04:15) - Creating Va…
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Professor-in-residence at StoryBrand and host of the new podcast Badass Softie, Dr. J.J. Peterson, joined me on Ditching Hourly to discuss how to strike a balance between authority and empathy. And be sure to stick around to the end to hear J.J.'s take on AI's impact on professional services and how to avoid creating ‘louder garbage’ :-) Chapters (…
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Solo data advisor Shachar Meir (ex-Meta, ex-PayPal) joined me on Ditching hourly to share the details of his transition from being a manager in massive corporate environments to becoming a successful solo consultant. Chapters (00:00) - Introduction and Guest Welcome (01:05) - Shachar's Professional Background (03:47) - Transition to Solo Entreprene…
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Big Idea archaeologist Pranav Kale joined me on Ditching Hourly for a reverse interview about my journey to the center of the solar system. Chapters (00:00) - Introduction and Guest Welcome (00:39) - Pranav's Evolution and Current Focus (03:01) - Jonathan's Epiphany on Hourly Billing (06:26) - The Trust Fracture in Hourly Billing (07:45) - Jonathan…
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Laravel expert Joel Clermont joined me on Ditching Hourly to share how he and his co-founder run their successful dev subscription business. Chapters (00:00) - Introduction and Guest Introduction (00:16) - Joel's Background and Business Model Transition (01:54) - Launching the Dev Subscription Model (04:47) - Marketing and Initial Success (07:44) -…
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Digital marketing strategist Eleanor Mayrhofer joined me on Ditching Hourly to describe exactly how she productized her web design services. Links: Eleanor's website » https://www.eleanormayrhofer.com/ditching Eleanor's LinkedIn » https://www.linkedin.com/in/eleanormayrhofer/ Chapters: (00:00) - Introduction and Guest Welcome (00:14) - Eleanor's Ba…
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Founder of The Upside, Erin Halper, joined me on Ditching Hourly to share her pro tips on creating and sustaining a premium online community. Erin's Links: Erin's community » https://betheupside.com/ Erin's LinkedIn » https://www.linkedin.com/in/erinhalper/ Chapters (00:00) - Introduction and Guest Welcome (00:19) - Erin Halper's Background and The…
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Communications consultant Lynn Safranek joined me on Ditching Hourly to learn how to apply value pricing to an industry where the consultant can't control the outcome. (00:00) - Introduction and Guest Welcome (00:11) - Understanding Upstream Contributions (00:23) - Lynn's Background and Expertise (01:05) - The Value Pricing Dilemma (01:21) - Client…
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Like the show? Have a burning question? Send a text? Polish-born Paulina moved to Munich for love nearly eight years ago and ended up finding herself. After being laid off from her corporate data analyst role during the pandemic, she transformed into a somatic wellness coach who built a thriving membership business and retreat community through aut…
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Brand strategist and founder of SwayRise Creative, Diane Whiddon, joined me on Ditching Hourly to talk about how adding a discrete - and legitimately useful - AI-based productized service to her branding business tapped into a longstanding demand in her client base. Diane's Links SwayRise Creative » https://swayrisecreative.com/ Content Creator Lab…
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Like the show? Have a burning question? Send a text? When Katie Rustler moved to Munich in 2016, her therapy credentials weren't recognized - a crushing blow for any licensed professional. But instead of starting over in the German system, she got creative. Today, she runs a thriving online practice serving high-achieving international couples from…
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Author, speaker, and human-first AI strategist, Alastair McDermott, joined me on Ditching Hourly to talk about his new book and how experts can use AI to enhance productivity, decision-making, and learning. (00:00) - Introduction and Guest Welcome (00:46) - Alistair's Background and Journey (03:02) - The New Book: Use AI, Stay Human (04:15) - AI as…
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Like the show? Have a burning question? Send a text? From corporate burnout to 11,000+ newsletter subscribers – Igor Ranc built his Handpicked Berlin newsletter starting with just 20 friends. In this episode, he reveals why he ditched Substack for better business tools, how he's monetizing without paywalls in the German market, and why human curati…
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Author of Leaving The Casino, Jessica Lackey, joined me on Ditching Hourly to discuss the importance of understanding different business models, pricing strategies, and the concept of the 'zone of enoughness' in building a sustainable business. (00:00) - Introduction and Guest Welcome (00:09) - Jessica Lackey's Background and Career Journey (01:05)…
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Like the show? Have a burning question? Send a text? From student exchange to successful event business serving clients prominent Berlin clients like Lingoda, Moss, Hello Fresh and more. Rachel Wright's Berlin entrepreneurship story is one of persistence, smart pivots, and systematic growth. Originally planning just one semester in Germany, Rachel …
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Author Robin Bonn joined me on Ditching Hourly to discuss the importance of differentiation as described in his book Market of One. About Robin Robin Bonn is the CEO of Co:definery, one of the world's leading consultancies specialising in agency positioning. From renowned global networks to the world's top independents, he’s repositioned close to 1…
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Like the show? Have a burning question? Send a text? What happens when you delete 3,500 LinkedIn connections and start over? Sanjeev Thapa, a three-time founder from Nepal, reveals the unexpected strategy that transformed his consulting business in Germany. From burning through €700,000 in 15 months by over-engineering a startup to discovering why …
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Like the show? Have a burning question? Send a text? Jordan Beck Wagner - American expat entrepreneur who built a successful digital marketing agency in Germany after transitioning from politics to marketing through travel blogging. Episode Highlights: The Unexpected Path to Germany Started with a rebellious high school decision: choosing German ov…
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Ed Kless joined me on Ditching Hourly to talk about what he and his Threshold co-founder Ron Baker think is the next big thing (spoiler alert: transformations). Talking Points The Concept of the Experience Economy Progression of Economic Value Transformations and Their Impact Threshold: Guiding Transformations Transitioning from Service to Transfor…
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Geraldine Carter joined me on Ditching Hourly to give us a behind-the-scenes recap of what went into her pivot from selling one-time $9,500 mastermind programs to selling a $995/mo ongoing subscription model. (00:00) - Introduction and Guest Welcome (00:34) - Defining 'Melting the Pyramid' (04:38) - Transitioning Business Models (08:54) - Challenge…
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Craig Hewitt, founder of Castos, joined me on Ditching Hourly to discuss the current state and potential future of podcasting as a medium for building trust with your audience. AI Summary In this episode of Ditching Hourly, Jonathan Stark speaks with Craig Hewitt, founder of Castos, about the evolving landscape of podcasting. They discuss the shift…
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Like the show? Have a burning question? Send a text? In this episode of the Germany Expat Business Show, I caught up with a friend, and sort-of-former-colleague, Gray Dawdy. I met Gray while I was contracting at a service design agency, where he often enjoyed a friendly chat while making a coffee in the agency Teeküche and bonded over our mutual Ca…
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Like the show? Have a burning question? Send a text? In this episode I talk to Tarek Abousamra, an inspiring entrepreneur who journeyed from Syria to Germany. Tarek's story is one of resilience and determination, culminating in the founding of Co-Tasker, a platform that connects people with service providers for various tasks. Tarek fled Syria due …
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Jason Lengstorf, founder of Code TV, joined me on Ditching Hourly to share how he is successfully navigating the transformation of the video production business. Jason's Links: https://jason.energy/ https://codetv.dev/ AI Summary: In this episode of Ditching Hourly, Jonathan Stark is joined by Jason Lengstorf, founder of Code TV, to explore the cur…
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Author/creator of Sales for Nice People, Martin Stellar, joined me on Ditching Hourly to talk about sticking to your guns in a sales meeting and how to build the confidence to do so. Martin's Links: https://martinstellar.com/ https://www.linkedin.com/in/martinstellar/ https://salesfornicepeople.com/academy ---- Do you have questions about how to im…
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Yuval Yeret, founder of Yeret Agility and OG Agile expert, joined me on Ditching Hourly to discuss the current state of Agile as a platform, how it has evolved over the years, and what practitioners should consider when pivoting their careers as the platform matures. About Yuval Yuval Yeret is a Product/Scaling/Agility Coach focused on helping prod…
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Like the show? Have a burning question? Send a text? Gelyn, a mom who moved to Germany at the height of the pandemic in 2020, found herself jobless and very pregnant. Inspired by her daughter (and probably a few hormones), she wrote her first children’s book, "Most of All, You Are Loved," a response to the pandemic, divisiveness, demonstrations, th…
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Like the show? Have a burning question? Send a text? After a decade as a competitive gymnast in South Carolina, Erin found both excitement and uncertainty in shifting her focus. Her college years, filled with new opportunities and inspiring mentors, led her to discover a passion for yoga and fitness—not just as a student, but as a teacher. A six-mo…
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Like the show? Have a burning question? Send a text? Afshan Samani's journey from Iran to becoming the CEO and co-founder of PinoSell is a masterclass in resilience and innovation. After navigating cultural challenges and personal setbacks, including a broken engagement during her PhD in Canada, Afshan pivoted from academia to a dynamic career in t…
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Like the show? Have a burning question? Send a text? “The solopreneur journey really is a mirror that reflects your deepest beliefs, fears, doubts, and limitations. It's a process of growth that forces you to confront not only the external and practical challenges but also the internal ones—those that affect how you see yourself, the world around y…
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Ex-java developer and CoffeeSprout founder Barry van Someren joined me on Ditching Hourly to talk about the surprising alignment between “Ditcherville ethos” and the government of the Netherlands. LINKS MENTIONED Barry’s website Barry’s LinkedIn California Law AB 5 AI SUMMARY In this episode of Ditching Hourly, Jonathan Stark speaks with Barry Van …
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The handsome and talented Louis Grenier joined me on Ditching Hourly to talk about the strategy behind writing, publishing, and launching his new book, Stand The F*ck Out. Links: Stand The F*ck Out Bonuses for Ditching Hourly Listeners AI Summary: In this conversation, Jonathan Stark interviews Louis Grenier about his journey in marketing, the insi…
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The author of “Going 1099: How To Become Solo Federal Sub-Contractor”, Dale Davidson, joined me on Ditching Hourly to discuss the journey of becoming a solo federal subcontractor. (00:00) - Introduction and Guest Welcome (00:17) - Dale Davidson's Background (00:49) - Navigating Hourly Billing in Government Contracts (01:39) - Transitioning to 1099 …
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Advisory CFO, daily emailer, and podcast host Lauren Pearl joined me on Ditching Hourly to unpack the nuances of the pricing framework she uses with her start-up and small business clients. CHAPTERS (00:00) - DH358 Lauren Pearl - The Daily CFO Pricing Framework (00:09) - Lauren Pearl's Background and Role (02:08) - Client Types and Fit (04:18) - Th…
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Andrew Croasdale, a former police officer turned consultant, joined me on Ditching Hourly to discuss his transition from policing to consulting. (00:00) - Introduction and Guest Welcome (00:18) - Andrew's Background in Policing (01:05) - Transition to Consulting (05:11) - First Steps in Business (06:06) - First Client Experience (09:37) - Challenge…
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Like the show? Have a burning question? Send a text? I became familiar with Olivia and her work through the WEM Facebook Group (Women Entrepreneurs in Munich). It was clear to me from the jump that she’s a go-getter. We had a coffee chat and then we actually met in person at the I Am Expat fair in Berlin in the summer of 2024. Olivia Marcu-Iordănes…
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Like the show? Have a burning question? Send a text? I've been wowed by DanRam's LinkedIn profile for awhile, so I was delighted when he agreed to be a guest on the podcast last summer. DanRam travels the globe as an Event MC & Speaker at over 100 events a year. Hosting changemakers like President Barack Obama, billionaire founders Sir Richard Bran…
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Like the show? Have a burning question? Send a text? Navigating German bureaucracy can be quite challenging, especially when you don’t speak German, are new to the processes and don’t know what support is available to you. If you’re a new parent in Germany, you’ve probably heard of Elternzeit, Elterngeld and Kindergeld and are totally overwhelmed b…
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Like the show? Have a burning question? Send a text? Hey everyone! Season 3 is FINALLY underway. Also, big announcement! I'm excited to introduce The Germany List. This came out of the need to connect and support the expat business community in Germany, this open directory is a centralized resource for international entrepreneurs, creators, and ser…
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Author, founder, and CEO Barry LaBov joined me on Ditching Hourly to geek out about niching down - while walking me through the five-step process he describes in his book The Power of Differentiation. Barry's Bio: Barry LaBov is the founder and CEO of LABOV Marketing Communications and Training. He is a two-time Ernst & Young Entrepreneur of the Ye…
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Guest Russ Waddell joined me on Ditching Hourly to explain how he successfully went out on his own for the first time after more than a decade as a full-time employee. Guest Links: https://www.russwaddell.com/ https://www.linkedin.com/in/russell-waddell/ ---- Do you have questions about how to improve your business? Things like: Value pricing your …
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Zach Stevens, co-founder of Conversion Factory, came back on Ditching Hourly to give an update about how things are going with his “all-you-can-eat” subscription-based service business after two years in business. Zach's Links Conversion Factory Zach's LinkedIn Zach's Twitter Other Links MicroConf Tiny Seed FreePik Visual Electric Somewhere ---- Do…
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Author of Ditch The Billable Hour!, Shaun Jardine, joined me on Ditching Hourly to explain how he transitioned his 240-person law firm off the billable hour. Shaun's Links Shaun's Book Shaun's Website Shaun's LinkedIn Shaun's Twitter The book Shaun mentioned: Our Iceberg Is Melting by John Kotter ---- Do you have questions about how to improve your…
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The author of No Bullsh*t Strategy and founder of Basic Arts, Alex M H Smith, joined me on Ditching Hourly to discuss what business strategy is, why it matters, and how to get started. Chapters 00:00 Introduction and Background 03:00 Defining Strategy and the Importance of Unique Value 07:53 Trade-Offs: Creating Space for Unique Value 13:36 Strateg…
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LinkedIn Ghostwriter Pranav Kale joined me on Ditching Hourly to do a reverse interview about what I've learned during my recent experiment of posting daily on LinkedIn. Pranav’s Links: Website: https://www.pranavkale.com/ LinkedIn: https://www.linkedin.com/in/pranavkale120/ ---- Do you have questions about how to improve your business? Things like…
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Matt Kerbis, also known as the Subscription Attorney, joined me on Ditching Hourly to share his novel approach to ditching hourly billing in the legal space with a subscription model. Matt's bio from his website: ”My name is Mathew Kerbis, I’m The Subscription Attorney, and I believe subscriptions can help bridge the access to justice gap and incen…
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Ben Zettler, owner and founder of Zettler Digital, joined me on Ditching Hourly to discuss pricing tactics for agencies. Ben's Links: Zettler Digital Ben's LinkedIn AI-Generated Stuff: SUMMARY Ben Zettler, owner and founder of Zettler Digital, joins Jonathan Stark to discuss value pricing for agencies. Ben shares his background in sports and how he…
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Like the show? Have a burning question? Send a text? Lora McInturf supports high-performing lawyers and business professionals primarily in law, IT, finance, accounting, and coaching. Lora's business is 100% virtual. She's worked with professionals and businesses around the world - from over 40 countries and counting. She is also a founder and co-l…
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Like the show? Have a burning question? Send a text? Jen and her husband Paul Higgins are originally from NJ. A career opportunity for Paul brought them to Munich in 2003 and Jen kept her IT career on track so they stayed. In 2018 they founded a small craft beer brewery in the heart of Munich's brewing district, creating American styled ales. In 20…
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