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How to Make Your Expat SEO Awesome with Sarah Moon
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Get set for a thrilling journey through the intriguing world of SEO with our remarkable guest, Sarah Moon. With her roots in Luxembourg and extended stay in Ireland, Sarah
Is it possible to get SEO traction if your content and marketing is in, say English (for example!) but you live in Germany?
In this episode I talk to Sarah Moon, who is not an expat and doesn’t live in Germany. What she is, is a SEO and movement marketing expert.
Sarah is the founder of Sarah Moon & Co, a Portland, Oregon-based boutique SEO-first marketing & business strategy firm that helps audacious change-makers, thought-leaders, and transformational causes get found and make an impact. SM&Co is one of the original Squarespace Specialists, and the original marketing studio to optimize SEO services for Squarespace users.
I’ve been searching far and wide for someone who could provide guidance on how to do expat/multi-lingual SEO and she's the first and only person I’ve found who had some thoughtful, meaty answers.
Some of the things we discussed:
→ Why low search terms can be your friend
→ Why it’s important to listen for terms people use repeatedly when talking about your business IRL
→ Branded search, what it is and why it’s important for expat businesses
→ Why you should have a Google business profile even if you are a totally remote business
→ How outbound links on your website send signals about your location to Google
→ The impact of top level domain (.de vs. com)
→ SEO Considerations for setting up multilingual websites
This a nerdy but highly VALUABLE conversation if you want to up your SEO game and you’re producing content in a language differs from the region where you live.
Sarah also generously created a resource page full of free resources and a big discount code on her website just for listeners!
You can find her both at her website and on LinkedIn here:
https://sarahmoon.net https://www.linkedin.com/in/sarahmoon/
You can find this episode and all episodes as well as show notes for each at www.eleanormayrhofer.com/podcast
Starting or running a business in Germany as a foreigner? Already running an online business in Germany as an expat? Wanting to grow your German-based business? Working as a freelancer in Germany? You'll love my guide with over 30 resources for expat business owners in Germany.
Need an expert Squarespace web designer and online marketer book a free, no-pressure consult call.
Chapters
1. SEO Strategies for Expat Searches (00:00:00)
2. Leveraging Branded Search for SEO (00:14:02)
3. Improving SEO for Multilingual Websites (00:26:34)
4. Thought Leadership in SEO Importance (00:40:49)
5. Free Downloads, 20% Off, SEO Workshops (00:49:32)
26 episodes
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