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012 Flamethrowers & Magic: The Highs & Lows Of E-Commerce On Reddit With Adam Wilber

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Manage episode 123594388 series 124895
Content provided by Brian Swichkow, Brian Swichkow: Social Engineering, Digital Empathy, and Community Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Swichkow, Brian Swichkow: Social Engineering, Digital Empathy, and Community Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Passionate magician, fantastic human, and COO for Ellusionist — the 'The World's First Online Magic Retailer' — it wasn't abnormal for Adam Wilber to conceive of something as magnificent as a wrist mounted, fully concealable flame thrower. Making it's way to Reddit organically, it generated sales far beyond what they ever expected. A year later, while launching the second (even more concealable) version their ignorance got the better of them and they were banned from /r/gadgets for inadvertently gaming the system by campaigning to their email list for votes. The story of the Pyro is one of success on accident, failure on purpose, and (finally) success on purpose.

Create social leverage with the Ghost Influence Community.Music: 'Dan Porcaro - Shadows'

  continue reading

16 episodes

Artwork
iconShare
 
Manage episode 123594388 series 124895
Content provided by Brian Swichkow, Brian Swichkow: Social Engineering, Digital Empathy, and Community Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Swichkow, Brian Swichkow: Social Engineering, Digital Empathy, and Community Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Passionate magician, fantastic human, and COO for Ellusionist — the 'The World's First Online Magic Retailer' — it wasn't abnormal for Adam Wilber to conceive of something as magnificent as a wrist mounted, fully concealable flame thrower. Making it's way to Reddit organically, it generated sales far beyond what they ever expected. A year later, while launching the second (even more concealable) version their ignorance got the better of them and they were banned from /r/gadgets for inadvertently gaming the system by campaigning to their email list for votes. The story of the Pyro is one of success on accident, failure on purpose, and (finally) success on purpose.

Create social leverage with the Ghost Influence Community.Music: 'Dan Porcaro - Shadows'

  continue reading

16 episodes

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