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LinkedIn for Business with David Glenwright, JC Social Media
Manage episode 308059646 series 2807467
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In this episode we're joined by David Glenwright, Head of Training at JC Social Media. As a trainer, David is about as up-to-date as you can get across a variety of social media platforms, so we decided to try and extract as much of his Linkedin knowledge as we can, specifically for business-to-business use, and even more specifically, within the gift, retail and FMCG industry.
David covers a variety of topics, starting with the evolution and growth of Linkedin (one of the longest surviving social media platforms), how to match your behaviours and content to your audience and potential customers and, finally, how to make the most effective direct approach to potential buyers - this advice is gold dust!
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Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.
Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.
The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.
The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.
The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.
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