The 19th Hole Series With Matt Rolfe

The GIG Podcast

Welcome to the 19th Hole Series of The GIG Podcast with F&B industry Guru Matt Rolfe!

As founder of Results Hospitality and Westshore Hospitality Group, Matt Rolfe is a coach, speaker, and entrepreneur who mentors the top ten percent of the hospitality industry toward unlocking their true potential.

The 19th Hole Series of The GIG Podcast focuses on everything that happens at your club after your members & guests putt out on the 18th green! Inside this series of episodes, on each show we host a peer-based conversation between Matt, James, and an actual F&B operator from the club industry. Each time you tune in, we’ll dive deep into the episode guest’s F&B operations at their club and discuss the various challenges & opportunities that they are currently facing. These episodes are designed to promote the sharing of various industry best practices while also uncovering real solutions to real challenges facing actual industry operators which will help you accelerate your clubs F&B success going forward.

On this episode of The GIG Podcast, we are joined by Chris Herron, Director of Food & Beverage from Play Golf Calgary.

Highlights from this episode of The GIG Podcast that you don’t want to miss include:

• 4:48 – Learn about what Play Golf Calgary’s biggest F&B win in 2021 was and what Chris is most proud of when it comes to their F&B operation.
• 6:54 – Hear about what was PGC’s “why” for doubling down on creating better experiences for their guests?
• 9:56 – Find out what’s currently top of mind and what the #1 challenge is that Chris sees for their F&B operation for 2022.
• 13:35 – Learn about why thinking that there aren’t enough people “out there” to hire and staff your F&B operations is just a psychological block.
• 14:52 – Chris talks about his team member training strategies from 2021 and how successful his team was with the delivery of memorable guest experiences.
• 16:19 – Matt introduces what he thinks the 3 steps are that every F&B operator should take now as you prep for the 2022 season.
• 16:47 – Find out why you need to host a “reconnection meeting” with every single one of your team members as they re-join your team for the 2022 season.
• 22:14 – Understand how to make your ‘Service Strategy Design’ simple just like how Disney does it!
• 26:40 – Learn how to build a recognition-based culture at your club and understand what that means & what it looks like as we integrate Gen Y and Gen Z team members into the F&B operations at our clubs.

About Matt Rolfe

Matt Rolfe is a coach, speaker, and entrepreneur who mentors the top ten percent of the hospitality industry toward unlocking their true potential.

As founder of Results Hospitality and Westshore Hospitality Group, he has worked with hundreds of leadership teams throughout North America.

Over his 15+ years leading Westshore Hospitality Group, Matt has studied hundreds of operations and identified what the top ten percent do that’s fundamentally different from the rest of the industry.

Asking the question, “What do they do that makes them stand out from the competition?” Matt has developed concepts that have been tested, challenged, proven, and continuously improved. Everything he coaches and advocates for is based on experience, successes, and failures.

To learn more or to connect with Matt directly so that he can help you and your leadership team grow and scale your club’s F&B business, please visit

To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.