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AS Beauty Group's Sara Mitzner: 'We keep women 40 and older in mind' at every stage of the brand
Manage episode 422183461 series 2539722
Content provided by The Glossy Beauty Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Glossy Beauty Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Unlike many beauty executives, Sara Mitzner, vp of brand marketing at AS Beauty Group since 2019, started her career in fashion. Her resume includes roles a Complex, Fullbeauty Brands and Swimsuits for All. AS Beauty Group is a personal care product company that owns Cover FX, Laura Geller Beauty, Julep Beauty, Mally Beauty and Bliss brands.
Mitzner has led many of AS Beauty brands' biggest marketing moves, including Laura Geller Beauty pivoting its strategy to attract and acquire more mature consumers. According to Mitzner, in April, AS Beauty Group's sales were up 140% year-over-year. "It's been fun for me to be at a company in an industry that they always say is recession-proof," Mitzner told Glossy.
On this week's episode of The Glossy Beauty Podcast, Mitzner discusses the future of AS Beauty Group and the Gen X opportunity in beauty.
290 episodes
Share
Manage episode 422183461 series 2539722
Content provided by The Glossy Beauty Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Glossy Beauty Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Unlike many beauty executives, Sara Mitzner, vp of brand marketing at AS Beauty Group since 2019, started her career in fashion. Her resume includes roles a Complex, Fullbeauty Brands and Swimsuits for All. AS Beauty Group is a personal care product company that owns Cover FX, Laura Geller Beauty, Julep Beauty, Mally Beauty and Bliss brands.
Mitzner has led many of AS Beauty brands' biggest marketing moves, including Laura Geller Beauty pivoting its strategy to attract and acquire more mature consumers. According to Mitzner, in April, AS Beauty Group's sales were up 140% year-over-year. "It's been fun for me to be at a company in an industry that they always say is recession-proof," Mitzner told Glossy.
On this week's episode of The Glossy Beauty Podcast, Mitzner discusses the future of AS Beauty Group and the Gen X opportunity in beauty.
290 episodes
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Similar to The Glossy Beauty Podcast
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