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ITK's Brooklyn & Bailey McKnight on simplifying skin care for Gen Z and Gen Alpha

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Manage episode 390682294 series 2539722
Content provided by The Glossy Beauty Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Glossy Beauty Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Brooklyn and Bailey McKnight, the 23-year-old identical twins and co-founders of ITK Skin, got their start on YouTube in 2013, where they now have over 7 million subscribers. They also have 9.3 million followers on Instagram and 6.6 million on TikTok. Together, in partnership with the beauty incubator Maesa, the sisters launched ITK in August 2022. The brand started at Walmart, with 15 products priced at $7-$15.

But, by the time they launched ITK, the McKnight sisters were already veteran founders, having launched their first business venture, clothing and mascara brand Lash Next Door, when they were just 16.

On this week’s episode of the Glossy Beauty Podcast, Brooklyn and Bailey McKnight discuss how they got their start on their mom’s YouTube channel, why Brooklyn got her esthetician’s license, why they think TikTok Shop will level the playing field for brands and what it was like to pitch their brand to Walmart.

  continue reading

304 episodes

Artwork
iconShare
 
Manage episode 390682294 series 2539722
Content provided by The Glossy Beauty Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Glossy Beauty Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Brooklyn and Bailey McKnight, the 23-year-old identical twins and co-founders of ITK Skin, got their start on YouTube in 2013, where they now have over 7 million subscribers. They also have 9.3 million followers on Instagram and 6.6 million on TikTok. Together, in partnership with the beauty incubator Maesa, the sisters launched ITK in August 2022. The brand started at Walmart, with 15 products priced at $7-$15.

But, by the time they launched ITK, the McKnight sisters were already veteran founders, having launched their first business venture, clothing and mascara brand Lash Next Door, when they were just 16.

On this week’s episode of the Glossy Beauty Podcast, Brooklyn and Bailey McKnight discuss how they got their start on their mom’s YouTube channel, why Brooklyn got her esthetician’s license, why they think TikTok Shop will level the playing field for brands and what it was like to pitch their brand to Walmart.

  continue reading

304 episodes

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