Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Bob Burg. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bob Burg or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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161 Expert Positioning - David Newman
Manage episode 278476223 series 130676
Content provided by Bob Burg. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bob Burg or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Marketing, Business, Sales, Relationships, Prospects
Summary
How important is it to really embrace the value of your product or service? We’ll look at that in our Thought of the Day. And in our interview segment, one of the truly outstanding marketers of today’s entrepreneurial world, David Newman, will share some of his top tips on Thought Leadership Marketing. That and more on today’s show.
Bob’s Thought of the Day
We’ll explore:
- A powerful example of valuing your product to be legitimately worthy of a higher price.
- Why we must believe in the value of our product or service if we expect our customers or clients to believe in it.
- A key principle of sales: we should not be selling on low price, but rather on high value.
Interview with David Newman
You’ll discover:
- That if you want to stand out, you have to say things differently, you have to do things differently, and you have to be more helpful than the average salesperson.
- Some of the how-to’s of thought leadership marketing.
- Three key questions: 1) What business are you in? 2) What business are you REALLY in? 3) What business do your prospects need you to be in?
- The importance of connecting first as a friendly expert or trusted authority.
- The value of doing 15 minutes of research on a company you want to do business with.
- Why a true salesperson is a catalyst for new thinking.
- The value of knowing how Covid-19 has affected your prospects, and why you must adjust your sales language.
- A powerful David Newman-ism.
Click to Tweet
- “If you want to stand out, you have to stand out.” ~@dnewman #business
- “Research before reach out.” ~@dnewman #research
- “Marketing comes down to four words: Offer value, Invite engagement.” ~@dnewman #marketing
Interview Links
Do It! Marketing by David Newman
Do It! Speaking by David Newman
Free Do It! Marketing Manifesto by David Newman
David’s Podcast: The Speaking Show
Connect with David on Facebook
Connect with David on LinkedIn
ResourcesTR-4=P[
CAN WE ADD A LINK TO Around The Corner to Around the World: A Dozen Lessons I Learned Running Dunkin’ Donuts by Robert Rosenberg https://amzn.to/3nAx68X
Endless Referrals: The Go-Giver Way
181 episodes
Share
Manage episode 278476223 series 130676
Content provided by Bob Burg. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bob Burg or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Marketing, Business, Sales, Relationships, Prospects
Summary
How important is it to really embrace the value of your product or service? We’ll look at that in our Thought of the Day. And in our interview segment, one of the truly outstanding marketers of today’s entrepreneurial world, David Newman, will share some of his top tips on Thought Leadership Marketing. That and more on today’s show.
Bob’s Thought of the Day
We’ll explore:
- A powerful example of valuing your product to be legitimately worthy of a higher price.
- Why we must believe in the value of our product or service if we expect our customers or clients to believe in it.
- A key principle of sales: we should not be selling on low price, but rather on high value.
Interview with David Newman
You’ll discover:
- That if you want to stand out, you have to say things differently, you have to do things differently, and you have to be more helpful than the average salesperson.
- Some of the how-to’s of thought leadership marketing.
- Three key questions: 1) What business are you in? 2) What business are you REALLY in? 3) What business do your prospects need you to be in?
- The importance of connecting first as a friendly expert or trusted authority.
- The value of doing 15 minutes of research on a company you want to do business with.
- Why a true salesperson is a catalyst for new thinking.
- The value of knowing how Covid-19 has affected your prospects, and why you must adjust your sales language.
- A powerful David Newman-ism.
Click to Tweet
- “If you want to stand out, you have to stand out.” ~@dnewman #business
- “Research before reach out.” ~@dnewman #research
- “Marketing comes down to four words: Offer value, Invite engagement.” ~@dnewman #marketing
Interview Links
Do It! Marketing by David Newman
Do It! Speaking by David Newman
Free Do It! Marketing Manifesto by David Newman
David’s Podcast: The Speaking Show
Connect with David on Facebook
Connect with David on LinkedIn
ResourcesTR-4=P[
CAN WE ADD A LINK TO Around The Corner to Around the World: A Dozen Lessons I Learned Running Dunkin’ Donuts by Robert Rosenberg https://amzn.to/3nAx68X
Endless Referrals: The Go-Giver Way
181 episodes
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Similar to The Go-Giver Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
Business tips for startups by proven entrepreneurs
…
continue reading
Looking for mentorship from someone who has a track record of business success? Want to learn how to build a 1% lifestyle and develop the mindset of a champion? Are you a business leader looking to 10x your results so you can build your dream life? If you are unwilling to settle for the status quo, and looking for real, honest, business, leadership, and mindset conversations... look no further. Tune in each week to learn from Kelly Roach, a former Fortune 500 executive and NFL cheerleader tu ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
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Go offline with the Player FM app!
