Kipp Bodnar (HubSpotβs CMO) and Kieran Flanagan (Zapierβs CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way youβll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Content provided by Solutions 8. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Solutions 8 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Similar to The Google Ads Podcast
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Deep Dive Into Contribution Margin and Why It's Important in Marketing
Manage episode 429312860 series 3326885
Content provided by Solutions 8. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Solutions 8 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Nathan Perdriau, Co-Founder and Head of Paid Media at Blue Sense Digital, is back to talk about contribution margin and its importance in marketing and business operations. Listen to this episode as Caden Thompson, our Google Ads Strategist, sits down with Nathan in this deep dive about contribution margin. Learn more about:
What contribution margin is
The three types of contribution margin and which one to track for eCommerce
Methods for tracking contribution margin
The relationship between contribution margin and other KPIs
Connect with Nathan Perdriau and Blue Sense Digital here:
Blue Sense Digital website: https://www.bluesensedigital.com.au/
Related videos:
π₯ The Move to a One-Click World and How Itβs Changing the Agency Space:
β’ π₯ The Move to a One-Click World and H...
0:00 Intro
0:25 Deep Dive Into Contribution Margin and Why Its Important in Marketing
1:55 What is contribution margin?
5:33 How to start if you have a lot of products
12:10 Methods for tracking contribution margin
13:16 eCommerce Discounting Model
π Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/
π Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/
π Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/
π₯ Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
π WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?
Sign up for a FREE Action Plan today: https://sol8.com/ap/
Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
--------------------------------------------------
Connect with Kasim here: https://smartlink.metricool.com/publi...
β¬οΈοΈ You can find us here β¬οΈοΈ:
Website: https://sol8.com/
#googleads #digitalmarketing #googleadsbestpractices #ppc
424 episodes
Share
Manage episode 429312860 series 3326885
Content provided by Solutions 8. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Solutions 8 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Nathan Perdriau, Co-Founder and Head of Paid Media at Blue Sense Digital, is back to talk about contribution margin and its importance in marketing and business operations. Listen to this episode as Caden Thompson, our Google Ads Strategist, sits down with Nathan in this deep dive about contribution margin. Learn more about:
What contribution margin is
The three types of contribution margin and which one to track for eCommerce
Methods for tracking contribution margin
The relationship between contribution margin and other KPIs
Connect with Nathan Perdriau and Blue Sense Digital here:
Blue Sense Digital website: https://www.bluesensedigital.com.au/
Related videos:
π₯ The Move to a One-Click World and How Itβs Changing the Agency Space:
β’ π₯ The Move to a One-Click World and H...
0:00 Intro
0:25 Deep Dive Into Contribution Margin and Why Its Important in Marketing
1:55 What is contribution margin?
5:33 How to start if you have a lot of products
12:10 Methods for tracking contribution margin
13:16 eCommerce Discounting Model
π Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/
π Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/
π Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/
π₯ Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
π WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?
Sign up for a FREE Action Plan today: https://sol8.com/ap/
Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
--------------------------------------------------
Connect with Kasim here: https://smartlink.metricool.com/publi...
β¬οΈοΈ You can find us here β¬οΈοΈ:
Website: https://sol8.com/
#googleads #digitalmarketing #googleadsbestpractices #ppc
424 episodes
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Similar to The Google Ads Podcast
Kipp Bodnar (HubSpotβs CMO) and Kieran Flanagan (Zapierβs CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way youβll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, weβre bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
…
continue reading
The Tai Lopez podcast brings you the best business education straight from the world's top entrepreneurs. I will also review the best books in health, wealth, love and happiness that will help you achieve your maximum potential and live the best life possible.
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
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