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Customer Relationship Building 101: A Conversation Between Kongregate And Smadex
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Relationship building is the core of powerful marketing, and it starts with good communication and trust. Heather Gainer, Sr. Marketing Manager at Kongregate and Jordon Weissman, Sales Director at Smadex, demonstrate in real-time what an interactive brand-consumer relationship looks like on this episode of The Groove, in collaboration with The 5 O’Clock Club. Our host Peggy Anne Salz facilitates this back and forth, asking the hard questions and putting Heather and Jordon on the spot by urging them to review their relationship and reveal what they haven’t been saying in their emails. Throughout the episode, the trio discusses how to keep customer relationships fresh, perks that peak consumer interest, and Jordan’s forecast on the future of SKAN4. Moreover, Peggy adds musing magic to the episode as she uses astrology to predict what will perfect Kongregate and Smadex’s marketing strategies for 2023.
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