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Harnessing AI-Powered Marketing Solutions To Drive Business Goals With Appier’s Fiona Lin Ferrier
Manage episode 376646035 series 2927316
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Audience segmentation and creatives localization have never been easier with Appier, an AI-powered, full-funnel tech company. Appier’s AVP of US Sales & Market Strategy, Fiona Lin Ferrier, joins Peggy Anne Salz on this episode in collaboration with The 5 O’Clock Club. She is an expert in AI, spotlighting gen AI use cases that optimize ad placement and maximize ROAS. And she’s an expert in human connection. A self-proclaimed “personal development junkie” and first-gen immigrant, she brings her whole self to work and supports fellow immigrants and marketers in doing the same. In the episode, Fiona empowers listeners to embrace AI and themselves, stating, “Unconditional acceptance of yourself is number one” and “I’m really excited to build [marketers] confidence.”
CHAPTER TIMESTAMPS
00:00 - What gets Fiona in the Groove?
03:59 - What is Appier?
06:10 - How does gen AI empower marketers?
12:14 - Using gen AI to perfect localization
14:08 - Addressing misconceptions about AI
17:34 - Advice to marketers about embracing AI and themselves
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