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Game On: How Copper Banking Levels Up Financial Literacy
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When dealing with younger customers, some banks employ predatory practices and capitalize on their lack of financial knowledge. Copper Banking does the opposite. Copper Banking's CEO and Co-Founder, Eddie Behringer, takes the mic this week to explain how his app flips the industry standard on its head by building financial literacy for young people from the first step. He details how Copper Banking takes notes from gaming apps, combining traditional banking tools with gamification to keep users engaged and empowered about their finances. It's an impressive model and one that pays off. At only three years into market, Copper Banking has reached 3 million users and maintains a 60% organic acquisition rate. Tune in to learn more about how Copper Banking leverages its millions of data points to approach acquisition, personalization, and engagement differently.
*** Chapters *** 00:00 - Intro
00:40 - Building financial success for the next generation
02:40 - Getting users engaged
07:50 - Gamification in fintech
18:15 - Approaching acquisition and personalization
20:35 - Leveraging their millions of data points
22:00 - What empowers Eddie?
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