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Why CTV Deserves A Spot In Your Marketing Mix

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Manage episode 418260615 series 2927316
Content provided by Peggy Anne Salz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peggy Anne Salz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

As marketers grapple with the challenges of measurement in a privacy-first landscape, CTV stands out as a crowd-pleaser. Its ability to get granular with available data and point to specific actions that clinched the conversion makes including it in your marketing mix a no-brainer. Jonathan Yantz, Managing Partner at M&C Saatchi Performance, dives deep into the details of this channel, from signal matching and incrementality testing to brand examples and frustrations with attribution.

*** Chapters *** 00:00 - Intro

01:28 - Why is CTV so timely?

05:33 - QR codes and tracking the user journey

08:09 - Main frustrations around CTV

09:53 - What the data tells you

12:25 - Standing for something as a brand

  continue reading

74 episodes

Artwork
iconShare
 
Manage episode 418260615 series 2927316
Content provided by Peggy Anne Salz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peggy Anne Salz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

As marketers grapple with the challenges of measurement in a privacy-first landscape, CTV stands out as a crowd-pleaser. Its ability to get granular with available data and point to specific actions that clinched the conversion makes including it in your marketing mix a no-brainer. Jonathan Yantz, Managing Partner at M&C Saatchi Performance, dives deep into the details of this channel, from signal matching and incrementality testing to brand examples and frustrations with attribution.

*** Chapters *** 00:00 - Intro

01:28 - Why is CTV so timely?

05:33 - QR codes and tracking the user journey

08:09 - Main frustrations around CTV

09:53 - What the data tells you

12:25 - Standing for something as a brand

  continue reading

74 episodes

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