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Why CTV Deserves A Spot In Your Marketing Mix
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As marketers grapple with the challenges of measurement in a privacy-first landscape, CTV stands out as a crowd-pleaser. Its ability to get granular with available data and point to specific actions that clinched the conversion makes including it in your marketing mix a no-brainer. Jonathan Yantz, Managing Partner at M&C Saatchi Performance, dives deep into the details of this channel, from signal matching and incrementality testing to brand examples and frustrations with attribution.
*** Chapters *** 00:00 - Intro
01:28 - Why is CTV so timely?
05:33 - QR codes and tracking the user journey
08:09 - Main frustrations around CTV
09:53 - What the data tells you
12:25 - Standing for something as a brand
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