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Grow.co's Adam Lovallo Tells Us Why Growth Means Retention
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When Grow.co started its MAU annual conference for mobile acquisition nearly a decade ago, it helped pave the way for “growth marketing” to become a staple in tech jargon. And with MAU’s bold return to Las Vegas as an in-person event after two years of virtual conferences, the focus is now solidly on retention. In this episode, our host Peggy Anne Salz talks with Adam Lovallo, Cofounder of Grow.co, which hosts MAU Vegas, on serial entrepreneurship, networking opportunities, and retention as the new competitive edge.
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