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Information IS Power: How Fintech App Koinworks Simplifies Customer Education to Grow Retention
Manage episode 347482819 series 2927316
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When you’re a financial super app with the largest peer-to-peer lending platform in your country and you’re serving the underbanked and unbanked sectors by making it easy for their SME’s to get a loan, you’re going to run into some challenges. In this episode, part of the special retention marketing series sponsored by CleverTap, we hear how Koinworks came out fighting fit thanks to a human approach and holistic technology. Our host Peggy Anne Salz talks with Aditya Chintawar, Chief Product Officer at Koinworks, about how educating customers and delivering a consistently delightful customer experience can build trust and lasting loyalty.
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