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Audrey Agahan - Content Marketing Strategist at Advance B2B - What The F#%k Is Growth Marketing?

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Manage episode 292597109 series 1549774
Content provided by The Growth Hub Podcast and Advance B2B. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Growth Hub Podcast and Advance B2B or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Audrey Agahan is Content Marketing Strategist at Advance B2B and in this episode we’re talking about what the heck is growth marketing. Audrey introduces us to Advance B2B’s growth marketing formula that blends brand strategy with agile marketing operations, as well as: - The difference between growth marketing and traditional marketing - How growth marketing differs from growth hacking - The sprint-based agile operating model Advance B2B uses to run their growth marketing activities - A framework to prioritise growth ideas and experiments - How to use content marketing as a growth driver - How Audrey and Advance B2B worked with a client to achieve over 100% YoY growth - How to get started with growth marketing Links Advance B2B >> https://www.advanceb2b.com/ Product-Led Growth by Wes Bush >> https://www.goodreads.com/book/show/46033247-product-led-growthT The Power of Vulnerability >> https://www.goodreads.com/book/show/23500254-the-power-of-vulnerability --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward
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111 episodes

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Manage episode 292597109 series 1549774
Content provided by The Growth Hub Podcast and Advance B2B. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Growth Hub Podcast and Advance B2B or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Audrey Agahan is Content Marketing Strategist at Advance B2B and in this episode we’re talking about what the heck is growth marketing. Audrey introduces us to Advance B2B’s growth marketing formula that blends brand strategy with agile marketing operations, as well as: - The difference between growth marketing and traditional marketing - How growth marketing differs from growth hacking - The sprint-based agile operating model Advance B2B uses to run their growth marketing activities - A framework to prioritise growth ideas and experiments - How to use content marketing as a growth driver - How Audrey and Advance B2B worked with a client to achieve over 100% YoY growth - How to get started with growth marketing Links Advance B2B >> https://www.advanceb2b.com/ Product-Led Growth by Wes Bush >> https://www.goodreads.com/book/show/46033247-product-led-growthT The Power of Vulnerability >> https://www.goodreads.com/book/show/23500254-the-power-of-vulnerability --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward
  continue reading

111 episodes

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