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Caroline Guo - Head of Growth at HashiCorp - How To 2X Pipeline & User Acquisition In 1.5 Years

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Content provided by The Growth Hub Podcast and Advance B2B. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Growth Hub Podcast and Advance B2B or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Caroline Guo is Head of Growth at HashiCorp and in this episode we’re talking about how to 2X pipeline and user acquisition in just 1.5 years. Caroline joined HashiCorp just over three years ago to build, hire, and lead the growth team, and in this episode she covers: - How HashiCorp has grown its growth team - How to build effective go to market models - How Caroline and her team built out HashiCorp’s entire SaaS business segment - How her team operates across the entire funnel from acquisition & activation to monetization & retention - The main factors that enabled their growth team to double pipeline and user acquisition - The importance of diversity within hiring, your team, and the workplace Links HashiCorp >>https://www.hashicorp.com/ Getting To Yes >> https://www.goodreads.com/book/show/313605.Getting_to_Yes --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward
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111 episodes

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Manage episode 299892728 series 1549774
Content provided by The Growth Hub Podcast and Advance B2B. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Growth Hub Podcast and Advance B2B or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Caroline Guo is Head of Growth at HashiCorp and in this episode we’re talking about how to 2X pipeline and user acquisition in just 1.5 years. Caroline joined HashiCorp just over three years ago to build, hire, and lead the growth team, and in this episode she covers: - How HashiCorp has grown its growth team - How to build effective go to market models - How Caroline and her team built out HashiCorp’s entire SaaS business segment - How her team operates across the entire funnel from acquisition & activation to monetization & retention - The main factors that enabled their growth team to double pipeline and user acquisition - The importance of diversity within hiring, your team, and the workplace Links HashiCorp >>https://www.hashicorp.com/ Getting To Yes >> https://www.goodreads.com/book/show/313605.Getting_to_Yes --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward
  continue reading

111 episodes

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