Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
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Rudan Zhang - VP of Marketing at Clubhouse.io - How To Position Your SaaS For A Niche Audience
Manage episode 294965257 series 1549774
Content provided by The Growth Hub Podcast and Advance B2B. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Growth Hub Podcast and Advance B2B or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Rudan Zhang is VP of Marketing at Clubhouse.io and in this episode we’re talking about how Clubhouse positioned themselves to focus on a niche segment. Clubhouse is a project management platform for modern software teams, but with so many project management tools on the market, Rudan discusses why Clubhouse decided to intentionally focus on a niche audience segment and how they did it. We cover: - The process Clubhouse used to find their points of differentiation for each of their ICPs - How they compete with well-known horizontal products - How to market to technical audiences - The marketing channels they use to reach their niche audience - How their marketing team is structured - The KPIs they use to measure success Links Clubhouse >> https://clubhouse.io/ Product-Led SEO by Eli Schwartz >> https://www.goodreads.com/book/show/57659600-product-led-seo --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward
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111 episodes
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Manage episode 294965257 series 1549774
Content provided by The Growth Hub Podcast and Advance B2B. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Growth Hub Podcast and Advance B2B or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Rudan Zhang is VP of Marketing at Clubhouse.io and in this episode we’re talking about how Clubhouse positioned themselves to focus on a niche segment. Clubhouse is a project management platform for modern software teams, but with so many project management tools on the market, Rudan discusses why Clubhouse decided to intentionally focus on a niche audience segment and how they did it. We cover: - The process Clubhouse used to find their points of differentiation for each of their ICPs - How they compete with well-known horizontal products - How to market to technical audiences - The marketing channels they use to reach their niche audience - How their marketing team is structured - The KPIs they use to measure success Links Clubhouse >> https://clubhouse.io/ Product-Led SEO by Eli Schwartz >> https://www.goodreads.com/book/show/57659600-product-led-seo --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward
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Similar to The Growth Hub Podcast
Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
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continue reading
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…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
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