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112: DIY Online Reputation Management – Strategy and Tactics [Case Study]
Manage episode 172371183 series 107570
Content provided by Jayme Soulati and John Gregory Olson, Jayme Soulati, and John Gregory Olson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jayme Soulati and John Gregory Olson, Jayme Soulati, and John Gregory Olson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today's episode is all about how you ensure your online reputation stays positive. Jayme Soulati, our illustrious co-host tells all about how you can begin to DIY your page one Google presence with a bunch of tips. Here's the secret she uses -- Brand Yourself. You can enjoy a free or premium level services from this online reputation management platform, but Jayme recommends premium if you have a lot to solve. In this episode of The Heart of Marketing, Jayme shares a DIY case study for which she created a variety of assets, content, backlinks, site maps, and all for the purpose of moving a negative ranking down to the bottom of the first page. Did it work? You'll have to listen. Don't understand a thing written here? Listen in, and you will! John Gregory Olson attempts to chime in with some poignant questions, but Jayme insists on carrying the show; because it's her birthday month, after all! Here are some resources you can use in your own quest to have a sparkling online reputation: Moz Search Engine Land Search Engine Journal Yoast plug in for WordPress Enjoy, and go be #RockHot!
131 episodes
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Manage episode 172371183 series 107570
Content provided by Jayme Soulati and John Gregory Olson, Jayme Soulati, and John Gregory Olson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jayme Soulati and John Gregory Olson, Jayme Soulati, and John Gregory Olson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today's episode is all about how you ensure your online reputation stays positive. Jayme Soulati, our illustrious co-host tells all about how you can begin to DIY your page one Google presence with a bunch of tips. Here's the secret she uses -- Brand Yourself. You can enjoy a free or premium level services from this online reputation management platform, but Jayme recommends premium if you have a lot to solve. In this episode of The Heart of Marketing, Jayme shares a DIY case study for which she created a variety of assets, content, backlinks, site maps, and all for the purpose of moving a negative ranking down to the bottom of the first page. Did it work? You'll have to listen. Don't understand a thing written here? Listen in, and you will! John Gregory Olson attempts to chime in with some poignant questions, but Jayme insists on carrying the show; because it's her birthday month, after all! Here are some resources you can use in your own quest to have a sparkling online reputation: Moz Search Engine Land Search Engine Journal Yoast plug in for WordPress Enjoy, and go be #RockHot!
131 episodes
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Similar to The Heart Of Marketing
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