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122: Is IoT a Marketer's Dream Or Just Catering to the 1 Percent?

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Manage episode 177766529 series 107570
Content provided by Jayme Soulati and John Gregory Olson, Jayme Soulati, and John Gregory Olson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jayme Soulati and John Gregory Olson, Jayme Soulati, and John Gregory Olson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today on The Heart of Marketing, we have a shortie/mini conversation about a recent Wall Street Journal article relating to smart refrigerators.

These new formerly called ice boxes, can now dual as a television, screen for viewing what's inside and when it spoils, a note-taking panel with calendar, and way too much more.

The smart refrigerators are leading the way with the trend toward Internet of Things (or IoT, as it's known). Do you have designs on adopting a smart device to wire the inside of your home to the Internet?

Bet you don't even know that your thermostat operates on WiFi and your 'ring video doorbell' is easily hacked. How about those cameras you have hooked up with audio in your kitchen to see what Kitty is getting into every day?

Is IoT a marketer's dream or just another trend waiting to attract the masses? Take a listen and then tell us your opinion; we'd love to hear!

  continue reading

131 episodes

Artwork
iconShare
 
Manage episode 177766529 series 107570
Content provided by Jayme Soulati and John Gregory Olson, Jayme Soulati, and John Gregory Olson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jayme Soulati and John Gregory Olson, Jayme Soulati, and John Gregory Olson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today on The Heart of Marketing, we have a shortie/mini conversation about a recent Wall Street Journal article relating to smart refrigerators.

These new formerly called ice boxes, can now dual as a television, screen for viewing what's inside and when it spoils, a note-taking panel with calendar, and way too much more.

The smart refrigerators are leading the way with the trend toward Internet of Things (or IoT, as it's known). Do you have designs on adopting a smart device to wire the inside of your home to the Internet?

Bet you don't even know that your thermostat operates on WiFi and your 'ring video doorbell' is easily hacked. How about those cameras you have hooked up with audio in your kitchen to see what Kitty is getting into every day?

Is IoT a marketer's dream or just another trend waiting to attract the masses? Take a listen and then tell us your opinion; we'd love to hear!

  continue reading

131 episodes

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